Show up near your door. Not three regions away.
A local business pays for clicks that can turn into a visit or a call. Oppy checks that the ads reach people who can come in, at hours someone can answer, with the address and the call button on the ad.
- Radius and presence checked
- Hours that fit your phone
- Addresses on the ads
Where local budgets leak.
People who are not here
'Presence or interest', the default, counts someone abroad reading about your town as your market. For a shop, that is a click that never walks in.
Whole countries for one shop
An account that counts store visits while targeting a country has no radius saying 'near us'.
Calls to a closed office
Ads that serve at night for a business that answers in the day pay for calls nobody picks up.
The checks a local account gets.
10Checks listed here
Structure
How it is built and set
Counting walk-ins while no ad shows an address
The account counts store visits or directions, yet no ad shows an address. Linking the Business Profile as a location asset is the missing half.
Counting walk-ins while no ad shows an address: How it decides and what to doCounting walk-ins without a radius round the shop
An account that counts walk-ins while its campaigns target a country, a city or a postcode rather than a radius round the shop. A radius is the clearest way to say 'people near us'. Asked, since many shops also ship nationally.
Counting walk-ins without a radius round the shop: How it decides and what to doBuying clicks from people who are not in the country
Location set to people 'in or interested in' a place, Google's default. Someone abroad reading about your city counts as your market, and with no location at all a campaign serves worldwide.
Buying clicks from people who are not in the country: How it decides and what to doServing around the clock
A campaign serving around the clock for a business that answers a phone. The unanswered call costs its click and teaches the bidding that the keyword does not work.
Serving around the clock: How it decides and what to doLocal Services and Search running side by side
Local Services ads and Search campaigns running together, with both spends side by side. They can compete for the same search, and which should win is a business decision, since one is paid per lead.
Local Services and Search running side by side: How it decides and what to doA country targeted in a language it does not speak
A country where people search in several languages, targeted in only one, such as a Belgian campaign in French that never reaches people who search in Dutch. Asked as a question, since one language can be a choice.
A country targeted in a language it does not speak: How it decides and what to do
Spend
Where the money goes
Places taking money and returning nothing
Countries that took real money across enough clicks to judge and returned nothing, inside campaigns that convert elsewhere. Same arithmetic as the keyword waste check.
Places taking money and returning nothing: How it decides and what to doHours of the day that take money and return nothing
Hours of the day that take money and return nothing, on accounts with enough conversions to read hour by hour.
Hours of the day that take money and return nothing: How it decides and what to doA device paying much more per conversion than the rest of its campaign
A device paying much more per conversion than the rest of its own campaign. The fix is a bid adjustment, not an exclusion, so the traffic and its measurement stay.
A device paying much more per conversion than the rest of its campaign: How it decides and what to do
Ads
What people see
A campaign that lives on calls and does not offer one
A campaign whose results are phone calls, with no call asset on the ad. Judged on what the account counts, so an account bidding for forms gets no advice about phones.
A campaign that lives on calls and does not offer one: How it decides and what to do
Your shops on the ads. Read from Google, put on with your yes.
Oppy finds your shop addresses itself, so nobody has to connect a Business Profile to Optizads. Once your Business Profile is linked in Google Ads and your site lists the shops, it can put them on the ads as location assets.
Addresses only when the site shows them
An address goes on the ads only once your own site lists it, so the ad and the page agree.
Presence only, and more locations
Oppy can switch a campaign to people in your area, and add the places you serve.
Schedules to the quarter hour
Ad schedules can follow your real opening hours, to the quarter hour.
Fifty locations, one view.
A multi-location account multiplies every setting by the number of places. A radius set on one campaign and forgotten on another, or a schedule copied from a shop with different hours, is invisible from the totals.
Oppy reads each campaign's own targeting and schedule, and reports what each country took and returned. A country that took real money and returned nothing is flagged with the same care as a keyword that does the same.
Read the guide
Geo bleed in multi-location accounts walks through finding and fixing spend that leaks across areas.
Questions from local businesses.
Anything else? Ask Oppy in the product, or write to the team.
Do I need to connect my Business Profile?
No. Oppy finds your shops' public addresses itself. Location assets themselves still need your Business Profile linked in Google Ads, and Oppy tells you when it is not.
We ship nationally and have a shop. Will Oppy restrict us?
No. Targeting a whole country while counting walk-ins is asked as a question, not fixed as a fault, because many shops also sell everywhere.
Can Oppy set our ad schedule?
Yes. It flags campaigns that serve around the clock for a business that answers the phone, and can replace the schedule with your hours once you approve.
Do you handle Local Services Ads?
Oppy reads them beside Search, and reports when both chase the same call, with each one's spend. Which should win is your call, since one is paid per lead and the other per click.
Put Oppy to work on your account.
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