Meta Ads, connected with your Facebook login. Facebook and Instagram campaigns, audited and run beside Google Ads.
Sign in with Facebook, pick the ad accounts, and Oppy starts with an audit, without changing anything. Each Meta account then gets every page a Google Ads account has.
- Facebook login
- Facebook and Instagram
- You decide what runs alone
What Oppy reads.
Campaigns, ad sets and ads
What runs, with its status, budgets, bids and results. Oppy reads it again from Meta before it proposes or makes any change.
Figures, day by day
Spend, reach, clicks and results for the account and each campaign, by day. Oppy reads 13 months back, then reads recent days again as Meta updates them.
Pages, pixels and audiences
The Pages your ads run as, the account's pixels and custom audiences, its rules and its A/B tests.
Meta's own view
Meta's recommendations with its opportunity score, how Meta ranks the quality of your ads, and the account's activity log.
What it makes possible.
Each Meta account gets a space of its own, with every page a Google Ads account has: Overview, Plan, Tasks, Alerts, Audits, Reports and Oppy's chat. Its 77 metrics sit beside Google's on cards, goals and reports, from cost per result to return on ad spend.
Every night, Oppy audits the account. It flags low-ranked ads, picture-only ad sets and targeting Meta is retiring. It spots edits made while an ad set learns, budgets too thin to learn and ads seen too often. Each finding becomes a task, and what cannot wait becomes an alert.
After the first audit, Oppy writes the account's media plan: a short list of tasks, built from its figures and your goal. On a login that allows changes, the tasks Oppy can do come prepared, waiting for Approve.
Agencies group Meta, LinkedIn and Google accounts by client. A client's pages show all its accounts together, and one monthly budget can cover every platform.
What Oppy can change.
Pause, turn on, budgets and bids
Pause or turn on a campaign, an ad set or an ad. Change a daily budget, a lifetime budget or a bid.
New campaigns, made paused
A campaign with its ad set and ads, from your Pages and the pictures and videos the account holds. It is created paused, so nothing spends until you turn it on.
Pixel and audiences
A pixel for your site, an audience of your site's visitors or of your Page's engagers, and lookalikes of them.
Ads, rules and tests
New words or a new creative for an ad, and more ads in an ad set. Rules that pause what spends without results, Meta's recommendations that move no money, and A/B tests.
How to connect it.
Sign in with Facebook
An admin of your Optizads workspace connects Meta during setup, from Settings, Ad platforms, or from Billing. Use the Facebook login that reaches the ad accounts.
Share the ad accounts
Meta asks which ad accounts and Pages to share with Optizads. Any login that sees them can read. Changes need a login allowed to manage their ads.
Pick the accounts
Choose the ad accounts Oppy should work on. Each one is a line on your plan, priced by its own spend. You see the new total first.
Read the first audit
Oppy reads the account's history and audits it at once, then every night.
What it does not do.
Oppy changes nothing on Meta outside what you allow. In Suggest, the default, every change waits for your yes. New ad words, rules, recommendations and A/B tests always wait for a person, even in Autonomous.
A change runs only if the campaign, ad set or ad is still as its card showed it. Each one is listed, and the ones Oppy made can be undone.
Remove its access at any time from Business Integrations in your Facebook settings, or remove the account in Optizads. See Security and data.
Questions about the Meta Ads integration.
Anything else? Ask Oppy in the product, or write to the team.
Does Optizads need admin access to my Meta ad account?
It reads with any login that can see the ad account. To make the changes you confirm, that login needs the right to manage its ads.
Does it cover Instagram?
Yes. Campaigns that run on Facebook, Instagram and Meta's other placements are read and audited together, as Ads Manager shows them.
Will Oppy raise my Meta budgets without asking?
Not in Suggest, the default. In Autonomous, Oppy acts only on the kinds of change you leave on, within your monthly budget and daily maximum. It never switches anything on.
How is a Meta ad account priced?
Like a Google Ads account: one line on your plan, priced by its own ad spend.
Put Oppy to work on your accounts.
Start your free trial and connect Google Ads, Meta Ads or LinkedIn Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, cancel any time.
- Every change logged in History
- Any account size