Negative keywords, found in your search terms. With the money behind each one.
Oppy reads your search terms every week, finds the ones that took money past the point of proof, and proposes the negatives as one task. A search that converted in the past year, in any campaign, is never proposed.
- Read every week
- Spend beside each term
- One task to approve
How Oppy picks a negative. Two bars, both from your account.
A search is proposed as a negative only when your own numbers show it had a fair chance to sell and did not.
The evidence
Each term in the task shows its clicks, its cost and the campaign it spent in.
Where it goes
The task says which of two ways. Searches wasted across the account go on every Search campaign, in exact match. A task about one campaign's searches puts them on that campaign, or one ad group, in phrase match.
Lists, too
Oppy can attach an existing negative keyword list to the campaigns that are missing it.
What it leaves alone.
Searches that sell
A negative that would also block a search converting on the same campaign is not proposed.
Your own keywords
Before a negative goes live, Oppy checks it against the keywords the account runs, and refuses one that would block a live keyword.
Words a buyer might type
When a word could belong to a real customer, Oppy asks you before blocking it.
The checks behind it. As the app names them.
7Checks listed here
Structure
How it is built and set
Broad match running with nothing to stop it
Broad match running with no negative keywords at all. Broad match lets Google decide what a keyword means, and negatives are the only place the account can disagree.
Broad match running with nothing to stop it: How it decides and what to doA negative keyword switching off one you chose
A negative keyword that switches off a keyword you chose. The keyword still says enabled and still shows a Quality Score, and its own searches never reach it. Checked against every negative in force.
A negative keyword switching off one you chose: How it decides and what to doPerformance Max with no negative keyword list
Performance Max with no negative keyword list attached. The list the account keeps for Search is usually never attached here.
Performance Max with no negative keyword list: How it decides and what to do
Spend
Where the money goes
Searches taking money with nothing back
Searches that took money and returned nothing, judged on the account's own numbers. Your brand is never named, and searches for competitors you listed are proposed as negatives on every Search campaign.
Searches taking money with nothing back: How it decides and what to doNegatives that let their plural through
Negatives that let their plural through, because negative keywords do not match close variants. The plural is proposed beside each one.
Negatives that let their plural through: How it decides and what to doSearches for other companies' support lines or public services
Spend resting on searches for other companies' support lines or public services. Budget raises wait until it is cleared.
Searches for other companies' support lines or public services: How it decides and what to doSmall searches for things the products never mention
Small searches for things the products never mention, added up by theme. Each search is too small to notice; together they are a share of the spend.
Small searches for things the products never mention: How it decides and what to do
Building a starting list by hand.
A new account has no search terms to read yet. Start from the searches you never sell to: jobs, free, how-to, used. The free negative keyword list generator builds that list, plurals included.
Once the account has run for a few weeks, paste its search terms into the search term report analyser to see which have spent past the bar.
Questions about negative keywords.
Anything else? Ask Oppy in the product, or write to the team.
What does a negative keyword tool do?
It finds searches you are paying for that do not fit what you sell, and turns them into negative keywords so your ads stop showing for them.
Will it block searches that sell?
It is built not to. A negative that would also block a search converting on the same campaign is not proposed, and one that would block your own live keyword is refused. Every negative comes as a task you read and approve first.
Can Oppy add negatives without me?
No. Every negative waits for your approval, in both modes. A negative blocks searches nobody has seen yet, so its effect cannot be checked afterwards, and that call stays with you.
Does it cover Performance Max?
The audit flags Performance Max campaigns that have no negative keyword list, so the searches they buy can be checked against your own.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size