Run your own Google Ads. With a specialist a click away.
You know your business. Oppy knows Google Ads. It audits the account, explains each change in plain words, and waits for your yes on each one. No agency, no retainer, no jargon.
- 14 days free
- You decide what runs
- From €333 a month, billed yearly
The account you have, read properly. Most small accounts lose money in the same few places.
Settings Google switched on
Search Partners, the Display network and 'presence or interest' targeting are on by default. Each one spends money somewhere you did not choose.
Searches you never wanted
Broad match catches searches for jobs, repairs and free things. Oppy finds the ones that took money and sold nothing, and proposes blocking them in one task.
Tracking that does not track
A form counted twice, or a goal that never fires, makes every number wrong. The audit checks this first.
Your first week with Oppy. About twenty minutes of your time.
Day 1: connect
Sign in with Google, pick your account, and tell Oppy what you need to hit.
Day 1: the audit
107 checks run in minutes. What they find arrives as tasks, each with the numbers behind it.
Day 2: approve the easy wins
Blocked searches, sitelinks to your real pages, settings switched back. Read each one, approve the ones you agree with.
Any night: an alert
If spend stops or the site stops loading, the alert is waiting for you the next morning.
The first Monday: the first report
What the account did and what changed, checked against the numbers in Google Ads. In the app, and by email once you add who gets it.
What Oppy checks first on a small account. Named as the app names them.
8Checks listed here
Measurement
Can the numbers be trusted
A primary goal that forgets every click after a day
Primary conversion actions whose click window is one day or less, so a customer who comes back the next day is never counted. Where Oppy cannot fix it, the finding says what does.
A primary goal that forgets every click after a day: How it decides and what to doToo little has happened here to judge performance
When an account has too little traffic or no conversion action, every ratio is noise. The audit says so and reads the setup instead of printing a cost per conversion nobody should trust.
Too little has happened here to judge performance: How it decides and what to do
Structure
How it is built and set
A Search campaign spending outside Google Search
A Search campaign also serving on Search Partners or the Display network. Both are on by default, convert differently, and blur the campaign's numbers.
A Search campaign spending outside Google Search: How it decides and what to doBuying clicks from people who are not in the country
Location set to people 'in or interested in' a place, Google's default. Someone abroad reading about your city counts as your market, and with no location at all a campaign serves worldwide.
Buying clicks from people who are not in the country: How it decides and what to doBroad match running with nothing to stop it
Broad match running with no negative keywords at all. Broad match lets Google decide what a keyword means, and negatives are the only place the account can disagree.
Broad match running with nothing to stop it: How it decides and what to doA budget split until no campaign can learn
Thirty conversions a month split across ten campaigns is three each, and none of them can bid well. Flags a budget divided past the point where any campaign can learn.
A budget split until no campaign can learn: How it decides and what to do
Spend
Where the money goes
Searches taking money with nothing back
Searches that took money and returned nothing, judged on the account's own numbers. Your brand is never named, and searches for competitors you listed are proposed as negatives on every Search campaign.
Searches taking money with nothing back: How it decides and what to doA target set before the bidding has enough to learn from
A CPA or ROAS target set on a campaign with too few conversions a month to learn from. The bidding holds back for a cost it cannot learn yet. The usual fix is to take the target off and let Maximize conversions learn first.
A target set before the bidding has enough to learn from: How it decides and what to do
You stay in charge. Start in Suggest only. Every change waits for you.
In Suggest only, every change waits for you. When you trust what you see, switch to Autonomous and set the most the account may spend in a month. You can also cap how much a single change can move.
Plain words
Every task says what changes, what it touches and how you will know it worked.
A person when you want one
Ask an Optizads specialist on any task, before you approve it.
Every change on record
History shows who approved what, and when.
Questions from business owners.
Anything else? Ask Oppy in the product, or write to the team.
I am not a Google Ads expert. Will I understand the tasks?
Yes. Each task is written for the account owner: what will change, why, what it touches and how you will know it worked. If something is unclear, ask Oppy in the task and it answers there.
Is my account too small?
No. The first plan covers any account up to €8,000 of monthly spend. Checks that need more data than a small account has stay silent and say why, so you never get advice built on noise.
How much time does it take each week?
Most weeks, the time it takes to read a few tasks and approve them, and to glance at the weekly report. Oppy does the reading and checking.
Can Oppy break my account?
Not in Suggest only: nothing changes until you approve it. In Autonomous, Oppy stays inside the money limits you set, and budget changes, new campaigns, brand campaigns and tracking changes always wait for you.
Keep reading
- A small Google Ads account: what to fix firstSix fixes, in order, for a small budget.
- Free Google Ads auditWhat a first audit finds on a typical small account.
- Wasted spend threshold calculatorA quick estimate before you connect anything.
- Optizads vs an agency retainerWhat you get, and what you keep, without an agency.
- For freelance consultantsRunning several clients' accounts alone.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size