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Optizads

About Optizads. Two founders, one operator for Google Ads.

We build Oppy, an AI operator for Google Ads. It audits the account every week, writes each change with its evidence and applies the ones you approve. Made in Toulouse, France.

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  • Toulouse, France
  • Two founders
  • English and French
The Saint-Pierre bridge over the Garonne in Toulouse, with the dome of La Grave behind it
Built in Toulouse, France

What Optizads is.

Many Google Ads accounts are run in the gaps between other work. Search terms go unread for weeks, defaults stay on, and a budget runs out by noon without anyone noticing. Optizads hands that routine work to an operator that never skips a week.

  • It reads

    107 checks every week, each with the rows that prove it.

  • It writes

    Each finding becomes a task with the change written out.

  • You decide

    Nothing reaches Google Ads without your yes, or outside limits you set. History keeps every change.

How it started.

It began with a list of findings. The product grew around them.

  1. Findings written by hand

    Every check in Optizads began as a finding written by hand on a real Google Ads account, with the rows that proved it.

  2. Findings turned into checks

    Each finding became a rule with a version number. There are 107 today, and each one still shows its evidence.

  3. Checks given an operator

    Then came Oppy: it writes the change each finding calls for, waits for a person's yes, applies it and logs it.

  4. Version 1.0, then every week

    Version 1.0 went live on 21 September 2026. The changelog lists 30 versions since.

The people behind Oppy. Two founders in Toulouse, and the operator they built.

Optizads is a small company. The two people who started it build it and run it.

  • Afef Ayed

    Afef Ayed

    Co-founder and CEO

    Leads the company: the product, the customers, and the agencies that run their clients on Optizads.

    LinkedIn
  • Seif Bejaoui

    Seif Bejaoui

    Co-founder and CTO

    Leads the engineering: the checks, the app, and the safeguards on every change Oppy makes.

    LinkedIn

  • Oppy

    The operator

    Reads every account every week, writes each change with its evidence, and waits for a yes.

    See Oppy at work

What we hold to. In the product, and on this site.

  • Evidence, or no finding

    Every finding carries the rows that prove it. A check that cannot show its evidence stays silent and says why.

  • Your numbers, not rules of thumb

    Every bar comes from the account's own conversion rate and costs, so a check fits an account that converts rarely and one that converts often.

  • A person approves

    Nothing reaches Google Ads without a yes, or outside limits a person set. History keeps every change.

  • Every release in the open

    Each version is in the changelog, with its date and what changed for the people using the app.

  • One platform, done properly

    Optizads works on Google Ads only, so each check can go as deep as the account needs.

  • Plain words

    Findings, tasks and reports are written for the person who owns the business, in English or French.

The business.

The full legal notice is at the end of the terms of service. Follow Optizads on LinkedIn.

  • Business

    Afef Ayed EI, a sole business registered in France

  • Registration

    SIREN 902 750 165, VAT FR31902750165

  • Based in

    Toulouse, France

  • Hosting

    The app and its database in Ireland, in the EU

  • Customers

    Businesses only

  • Support

    support@optizads.com

  • Sales

    sales@optizads.com

Questions about Optizads.

Anything else? Ask Oppy in the product, or write to the team.

Who founded Optizads?

Afef Ayed and Seif Bejaoui, its two co-founders, in Toulouse, France. Afef is the CEO and Seif the CTO. Today the business is a sole business (entrepreneur individuel) registered to Afef Ayed.

Where is Optizads based?

In Toulouse, France. The app and its database run in Ireland, in the EU.

Who is Optizads for?

Businesses that run their own Google Ads, in-house marketing teams, freelance consultants and agencies. Optizads is sold to businesses only.

Is Optizads part of Google?

No. Optizads is an independent business. It works on your Google Ads account through Google's official API, with the access you grant when you sign in with Google.

How do I contact Optizads?

Write to support@optizads.com for help with the app, or to sales@optizads.com about plans and agencies. Customers can also reach us from the app.

Keep reading

Put Oppy to work on your account.

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  • Every change logged in History
  • Hosted in the EU
  • Any account size