Google Ads, off your team's plate. Not out of its hands.
Your marketers run five channels. Oppy does the Google Ads groundwork between their meetings: the audit, the search terms, the checks, the first draft of each change. Your team decides what goes live.
- Owners on every task
- Reports for leadership
- No price per seat
The work that never gets done. Now it does, every week.
The search terms report
Read every week, with the searches that cost money and sold nothing proposed as negatives, campaign by campaign.
The tracking audit
Primary goals, double counting, enhanced conversions and imports, checked before any number reaches a slide.
The settings drift
Auto-applied recommendations, AI Max, optimized targeting and Search Partners, found and named.
Built for a team, not a person. Everyone sees the same list.
Tasks have one owner each. Mention a colleague and it lands in their Notifications. Save the views your team uses, and hand a task to an Optizads specialist when it needs one.
Roles that match
Admins hold billing and connections. Members and specialists do the work.
Each person's language
Your Paris office reads in French, your London office in English.
History for audits
Who approved what, when, and what changed, for any review.
Checks in-house accounts tend to need. Usually set up years ago, by someone who left.
8Checks listed here
Measurement
Can the numbers be trusted
Different results added into one number
Form fills, contacts and calls summed into one conversions figure. All real, with different costs and close rates, in a single number every ratio divides by.
Different results added into one number: How it decides and what to doThe same result counted by more than one action
Two actions in the same category that both recorded in the same window. Asked as a question with both numbers, because the same account can report very different sales depending on which action is primary.
The same result counted by more than one action: How it decides and what to doEnhanced conversions available and switched off
Enhanced conversions switched off while the customer data terms are already accepted. The slow legal step is done and the toggle takes a minute; the conversions it recovers are business already won.
Enhanced conversions available and switched off: How it decides and what to doWhat happens after the lead, told back to Google
A sales or call import that exists, is a primary goal and has received nothing. Somebody built the pipe and nobody sent it a row.
What happens after the lead, told back to Google: How it decides and what to do
Structure
How it is built and set
Google is applying its own recommendations
Google's auto-applied recommendations switched on, with what the change history credits to them. Each subscription is listed.
Google is applying its own recommendations: How it decides and what to doWho can change this account
Who has admin or standard access to the Google Ads account, and since when. The list itself is the finding: an agency with admin may be right; nobody knowing is not.
Who can change this account: How it decides and what to doPerformance Max buying queries the Search campaigns already bid on
Performance Max matching queries your Search campaigns already bid on. The credit moves to Performance Max, and Search looks worse for work it used to do.
Performance Max buying queries the Search campaigns already bid on: How it decides and what to do
Spend
Where the money goes
How much of the budget buys the account's own name
How much of the budget buys the account's own name. Brand converts several times better than the rest, so a blended cost per lead describes nothing you can grow. Reported, not judged.
How much of the budget buys the account's own name: How it decides and what to do
Numbers you can take upstairs.
A weekly page
Four numbers that match the goal, twelve weeks of trend, and what changed and who did it.
A quarterly review
The quarter against the one before, from the data, for the planning meeting.
Every figure checked
Each report says whether its figures passed their check against Google Ads.
Questions from in-house teams.
Anything else? Ask Oppy in the product, or write to the team.
Does Optizads replace our Google Ads person?
No. It gives them back the hours spent on routine work. Oppy runs 107 checks every week, drafts the changes and watches the account at night. Your specialist decides, and spends their time on strategy.
Can several people work in the same account?
Yes, as many as you need, at no extra cost. Each task has one owner, comments notify the people mentioned, and History shows who approved each change.
Can we keep an approval step?
Yes. In Suggest only mode every change waits for someone on the team to approve it. You can switch to Autonomous later, inside money limits you set.
Does it work with our agency?
Yes. Invite your agency's people as members or specialists. They work on the same tasks, and History shows every change whoever made it.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size