Search Partners waste calculator. Do Partners pay their way?
Segment a Search campaign by network, then enter the cost and conversions of Google Search and of Search Partners. See whether Partners convert at a similar cost, and what they cost beyond that.
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- Runs in your browser
- The questions an audit asks
Runs in your browser. We do not store what you type.
Results
Extra cost on Partners
€540
Beyond what their conversions would cost on Search
- Google Search CPA€30.00
- Search Partners CPA€75.00
- Partners cost per conversion vs Search
- 2.5×
Fewer than 15 Partner conversions: read this as a first signal, not a verdict.
Oppy finds every Search campaign spending outside Google Search, and what those clicks bring, every week.Try it on your account
How it works
Extra cost = Partners cost − Partners conversions × Google Search CPA
What Partners cost beyond what the same conversions would have cost on Google Search.
Get the numbers in Google Ads: open the campaign, segment by Network (with search partners), and use at least 90 days so Partners have enough clicks to judge.
With fewer than about 15 Partner conversions, the comparison is still noisy. Wait for more data before switching them off.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
Should I turn off Google Search Partners?
Only if they cost clearly more per conversion than Google Search over enough data. If they convert at a similar cost, they add volume you would not get otherwise.
Where do I find Search Partners performance?
In the campaign view, segment by Network (with search partners). Google Search and Search Partners then show on separate rows.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
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