Search term report analyser. Paste the export, see the waste.
Export your search terms report from Google Ads and paste it here. The analyser sets bars from your own conversion rate and cost, and lists the searches that passed both with no conversion.
- Free, no sign-up
- Runs in your browser
- The questions an audit asks
Paste CSV or tab-separated rows, header included.
Left empty, it is taken from the export.
Left empty, it is taken from the export.
Runs in your browser. We do not store what you type.
Results
Paste an export to see the analysis.
Oppy reads your search terms every week with bars like these, set from your account, and writes the negatives for your approval.Try it on your account
How it works
Export the report as CSV or copy it from a spreadsheet, with the columns Search term, Clicks, Cost and Conversions. The analyser finds them by name, in English or French, and skips the report name and dates Google writes above them.
A search counts as waste when it has no conversion, enough clicks for zero to mean something at your conversion rate, and enough spend that it had a fair chance.
The conversion rate and cost per conversion come from the export's totals unless you enter your own. Searches under either bar are 'too early': not evidence yet.
The analysis runs in your browser. Optizads stores none of what you paste.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
Which columns does the analyser need?
Search term, Clicks, Cost and Conversions. Other columns are ignored. The header row can be in English or French.
Is my data stored?
No. The export is read and analysed in your browser, and Optizads stores none of it.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size