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Every change on record. Who, what, when and why.

History lists each change to your Google Ads account over the last 30 days: who made it, when, and what it touched, with a link to its task where there is one. Changes made in Google Ads directly show up too.

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  • The last 30 days
  • Inside and outside Optizads
  • Export any time

What each entry keeps.

  • Who

    The person who approved, or Oppy when it acted inside your limits.

  • What

    The kind of change, and the fields it touched.

  • Why

    The task behind it, one click away, when it came from one.

  • Where

    Whether it happened through Optizads or straight in Google Ads.

Changes made outside Optizads, too. Read from Google's own change history.

Optizads collects the account's change history every day. A budget someone edited in Google Ads, or a campaign paused by hand, lands in History beside Oppy's changes.

  • Alerts for the ones that matter

    A campaign switched off or a conversion setting changed outside Optizads raises an alert the next morning.

  • Google's automation, named

    Changes Google applied through auto-applied recommendations are told apart from the ones a person made.

  • In the reports

    The weekly report lists what Oppy changed. The monthly lists every change of the month, and who made it.

Take everything with you. Your data is yours, in formats you can open.

What
How
Where
Tasks
A spreadsheet of the whole list or of any filtered view
Export, on the Tasks page
A thread
A link an admin shares, which opens without signing in
Share, in the thread
Audits
A PDF of each audit, in English or French
The Audits page
Reports
A PDF of each weekly, monthly and quarterly report
The Reports page
Media plans
A PDF of the plan with every line, date and budget
The plan itself
An ad account's data
One spreadsheet of what Optizads holds for that account
Settings, Security and data

Leaving is as easy as joining. Export your data, then revoke Google access whenever you like.

Questions about History.

Anything else? Ask Oppy in the product, or write to the team.

Does History show changes made directly in Google Ads?

Yes. Optizads reads the account's change history every day, so edits made in Google Ads, by your team or by Google's auto-applied recommendations, appear beside the changes made through Optizads.

How long is History kept?

The History panel shows the last 30 days. Deleting an ad account from Optizads deletes what it held, its tasks and History included.

Can I export everything?

Yes. Tasks export as a spreadsheet, audits, reports and plans download as PDF, and Settings, Security and data downloads what Optizads holds for each ad account, as a spreadsheet.

Keep reading

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  • Every change logged in History
  • Hosted in the EU
  • Any account size