Optizads vs an agency retainer. Who checks the account, and how often.
An agency gives you people and their judgement, usually for a share of ad spend or a monthly retainer. Optizads gives you an operator that checks the account every week and every night, writes the changes and waits for your yes, priced per account.
Side by side.
Agency terms vary widely. These describe common setups, not any one agency. Spotted an error? Tell us.
14 days free, no payment card
Where Optizads goes further.
Checked every week, watched every night
Oppy audits the whole account every week, and alerts arrive every night. A refused ad is caught early.
A price per account, not a share of spend
An account spending up to €8,000 a month costs from €333 a month. At 20% of spend, a retainer on it costs €1,600 a month.
Every change in the open
History lists each change of the last 30 days, who made it and what it touched, inside Optizads or in Google Ads directly.
Minutes, not weeks
The first list of changes arrives minutes after you connect. There is no onboarding to wait for.
When each is right.
An agency is right when
You need strategy, creative production and several channels managed together by people who know your market, and the budget supports their fee.
Optizads is right when
Google Ads is your main channel, you want the account checked every week rather than every month, and you want to approve each change yourself.
An agency can use Optizads itself: Oppy does the reading and the routine changes, its people do the thinking.
Try it beside what you use today.
Every account starts in Suggest only, so nothing changes until you approve it and you compare on your own data.
Connect in minutes
Sign in with Google and pick the ad account. There is no script to install, and nothing else you use changes.
Read the first audit
107 checks, each with the rows behind it. Set its findings next to what you already know.
Approve only what you agree with
Suggest only is the default: Oppy changes nothing until you say yes. Every change lands in History.
Questions about this comparison.
Anything else? Ask Oppy in the product, or write to the team.
How much does a Google Ads agency cost?
Commonly 10 to 20% of monthly ad spend, or a fixed monthly retainer, often with a minimum term. Fees vary a lot by agency and by what is included.
Can Optizads replace an agency?
For the routine Google Ads work, often yes: audits, negatives, settings, alerts and reports. For strategy, creative and other channels, an agency or a specialist still adds value. An Optizads specialist can be asked on any task.
Can I keep my agency and use Optizads?
Yes. Invite your agency's people to your workspace. They work on the same tasks, and History shows every change whoever made it.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size