Google Ads terms: V 3 terms, defined.

Bidding toward conversion value rather than the number of conversions, so the account buys more of what is worth more. It needs real values sent with conversions.

A campaign that shows video ads on YouTube and video partner sites, for reach or views. Different formats, from short bumpers to longer skippable ads, reach different parts of the audience. Video campaigns built for conversions moved to Demand Gen in 2025.

A conversion after someone saw an ad but did not click it. Its window defaults to 1 day.