Local Services and Search running side by side

The Search campaign is the one that loses. It pays for the clicks the Local Services unit did not capture, which are often the people further from deciding.

Neither is wrong on its own. Together, the account needs someone to decide what each is for, or the two budgets keep chasing the same phone call.

The check reads the account's campaigns by type over recent weeks.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Campaigns and filter by type: Local Services and Search.
2. Compare their spend over the last 30 days.
3. Compare cost per lead from Local Services with cost per call or form from Search.
4. Check which keywords in Search match the services Local Services covers.

Decide what each does. Many businesses let Local Services take the core service in their area and keep Search for other services, other areas or brand.

Track which leads turn into jobs from each, and move budget to the one whose leads close.

The checks next to this one in Location and scheduling, each with its own page.

• Counting walk-ins without a radius round the shop
• No language chosen, so every language is chosen
• Counting walk-ins while no ad shows an address
• Serving around the clock
• Buying clicks from people who are not in the country
• A day of the week costing much more than the rest