Google Ads Audit Checklist (Free, Interactive)

Each result is counted by one primary actionLead actions count one conversion per clickSales send their real valueEvery primary action recorded conversions recentlyEnhanced conversions are on where possibleOffline sales are imported, if the business has them

Search campaigns do not run on DisplaySearch Partners are a decision, not a defaultLocation option fits the business (presence or interest)Languages are set on every campaignAd schedules match when someone can answerAuto-applied recommendations are reviewed

Search terms read for the last 30 to 90 daysWaste judged with bars from the account's conversion rateNegatives include pluralsNo negative blocks a keyword you choseConverting searches have their own keywordPaused winners have a known reason

Brand is in its own campaignNo keyword runs in two campaignsBudgets are not split too thin to learnAudiences are added in observationPerformance Max does not take Search's queries

Capped campaigns convert well enough to deserve moreUnused budget is moved before adding moreBid strategy fits the goalNo target before conversions are steadyTargets are near what campaigns achieveROAS targets are checked against the margin

Responsive ads use most of their headlinesPinning does not freeze slotsSitelinks and callouts are on every Search campaignEvery ad group has at least two adsLanding pages load and are fast on mobilePages hold the form or phone number the account counts

Products not eligible are known and fixedLimited products have their missing details addedListing groups do not exclude most of the cataloguePerformance Max has a brand exclusionAsset groups have enough assets and a search theme

Your progress

0/ 40

0 of 40 checked

Conversion tracking0/6
Settings0/6
Search terms and keywords0/6
Structure0/5
Budgets and bidding0/6
Ads and pages0/6
Shopping and Performance Max0/5

Oppy runs the full audit on your account every week, each finding with the rows behind it.Try it on your account

How to use it

Work top to bottom. Tracking comes first because every later number depends on it: if it fails, do not judge keywords or campaigns by cost per conversion until it is fixed.

For every item you cannot tick, write down the evidence: the campaign, the setting, the numbers. A finding without evidence rarely becomes a change.

The same order, automated

Optizads runs these checks and more than sixty others on your account every week, each with its evidence. See every audit check.

Questions, answered.

Anything else? Ask Oppy in the product, or write to the team.

How long does this checklist take?

A few hours on a small account, longer on a large one. The search terms and the feed take most of the time.

Is my progress saved?

In this browser only. Your ticks are not stored anywhere else, and clearing the browser's data clears them.

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Google Ads audit checklist. Tick as you go.