Google Ads terms: K 4 terms, defined.
The words of Google Ads, defined the way someone running an account needs them, with a link to the check, guide or tool that goes deeper.
Key event
Google Analytics 4's name for an event you mark as important, such as a purchase or a sign-up. A key event can be imported into Google Ads as a conversion.
Key event: Go deeperKeyword
A word or phrase you bid on, with a match type that decides how closely a search must match it. Keywords are what you choose. Search terms are what you buy.
Keyword: Go deeperKeyword Planner
Google's free tool for keyword ideas, average monthly searches and the range advertisers have paid to show at the top of the page. Its figures are rounded estimates, not your own results.
Keyword Planner: Go deeperKPI (key performance indicator)
The number an account is judged on, such as cost per lead or ROAS. One account should have one main KPI, matching what the business sells.
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