Wasted spend threshold calculator. When zero conversions is real evidence.
Enter your conversion rate and your target cost per conversion. Get the clicks and the spend a search needs, with no conversion, before you can call it waste with confidence.
- Free, no sign-up
- Runs in your browser
- The questions an audit asks
Conversions divided by clicks, for the account or campaign.
Or what you actually pay per conversion.
Runs in your browser. We do not store what you type.
Your bars
Clicks needed
74
With no conversion
- Spend neededWith no conversion
- €60
Call a search or keyword waste only after 74 clicks and €60 of spend with no conversion.
Oppy sets these bars from your account's own numbers and names the searches past them every week.Try it on your account
How it works
The lower your conversion rate, the more clicks a search needs, with no conversion, before zero stops looking like bad luck. The estimator works that number out for your own rate.
Clicks are not all priced the same, so it adds a money bar: the spend a search should reach, set from what a conversion should cost you.
A search or keyword is waste only when it has passed both bars with no conversion. Under either bar, zero is not evidence yet. Optizads judges waste the same way: on each account's own numbers, never on a fixed number of clicks.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
How many clicks before a keyword is wasted spend?
It depends on your conversion rate: the lower it is, the more clicks a keyword needs before zero conversions means something. Enter your rate above to get your number.
Why add a money bar?
Because clicks are priced differently. Eighty clicks at €0.20 and eighty at €4 are very different amounts of evidence for the money spent.
Put Oppy to work on your account.
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- Every change logged in History
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