LinkedIn Ads, connected with your LinkedIn login. B2B campaigns and leads, audited and run beside Google and Meta.
Sign in with LinkedIn, pick the ad accounts, and Oppy starts with an audit, without changing anything. Each LinkedIn account then gets every page a Google Ads account has.
- LinkedIn login
- B2B campaigns and leads
- You decide what runs alone
What Oppy reads.
Campaigns, groups and ads
Campaign groups, campaigns and their ads, with status, budgets, bids, dates and results. Oppy reads them again from LinkedIn before it proposes or makes any change.
Figures, day by day
Spend, impressions, clicks, leads and conversions for the account and each campaign, by day. Oppy reads 6 months back, then reads recent days again as LinkedIn updates them.
Who your ads reach
Each campaign's audience, its size and LinkedIn's suggested bids. Who your ads reached, by job title, function, seniority, industry and company.
Your Page, forms and conversions
Your company Page and its posts, Lead Gen Forms, conversion rules, matched audiences and A/B tests.
What it makes possible.
Each LinkedIn account gets a space of its own, with every page a Google Ads account has: Overview, Plan, Tasks, Alerts, Audits, Reports and Oppy's chat. Its 71 metrics sit beside Google's and Meta's on cards, goals and reports, from cost per lead to video views.
Every night, Oppy audits the account. It flags missing or silent tracking, audiences too small to deliver and bids too low to win. It spots audience expansion left on, old or single-format ads, long lead forms, and job groups that spend with no result. Each finding becomes a task, and what cannot wait becomes an alert.
After the first audit, Oppy writes the account's media plan: a short list of tasks, built from its figures and your goal. The tasks Oppy can do come prepared, waiting for Approve.
Agencies group LinkedIn, Meta and Google accounts by client. A client's pages show all its accounts together, and one monthly budget can cover every platform.
What Oppy can change.
Pause, turn on, budgets and bids
Pause or turn on a campaign or a group, and change a budget or a bid. Archive one, or set its last day.
New campaigns, made paused
A campaign with its ads and conversions linked. Its ads come from a picture in Knowledge, a Page post or a text ad. It is created paused, so nothing spends until you turn it on.
Audiences and targeting
Who a campaign reaches, and audiences of people who watched your videos, opened your forms or visited your Page. Lists of companies or contacts from a file, each email hashed first.
Tracking, forms, rules and tests
UTMs on your links, a conversion rule, a Lead Gen Form, and new ad words as a new ad. Rules that pause what spends without results, and A/B tests of two campaigns.
How to connect it.
Sign in with LinkedIn
An admin of your Optizads workspace connects LinkedIn during setup, from Settings, Ad platforms, or from Billing. Use the LinkedIn login that has a role on the ad accounts.
Allow access
LinkedIn asks to let Optizads read your ad accounts, their figures and your Page's posts. It also asks to make the changes you confirm.
Pick the accounts
Choose the ad accounts Oppy should work on. Each one is a line on your plan, priced by its own spend. You see the new total first.
Read the first audit
Oppy reads the account's history and audits it at once, then every night.
What it does not do.
Oppy changes nothing on LinkedIn outside what you allow. In Suggest, the default, every change waits for your yes. New campaigns and A/B tests come only when you ask in the chat. A list from a file always waits for a person.
A campaign that reaches the European Union asks you to confirm it is not political, as LinkedIn requires. A change of who sees your ads shows LinkedIn's notice against discrimination.
As LinkedIn's terms ask, figures older than a year are deleted. Remove Optizads's access at any time from Permitted services in your LinkedIn settings, or remove the account in Optizads. See Security and data.
Questions about the LinkedIn Ads integration.
Anything else? Ask Oppy in the product, or write to the team.
What access does the LinkedIn login need?
A role on the ad account in Campaign Manager. Viewer is enough to read. To make the changes you confirm, it needs a role that can edit campaigns.
Does Oppy build campaigns on LinkedIn?
Yes, when you ask in the chat. It drafts the campaign, adds its ads and links its conversions, then leaves it paused until you turn it on.
Will Oppy raise my LinkedIn budgets without asking?
Not in Suggest, the default. In Autonomous, Oppy acts only on the kinds of change you leave on, within your monthly budget and daily maximum. It never switches anything on.
How is a LinkedIn ad account priced?
Like a Google Ads account: one line on your plan, priced by its own ad spend.
Put Oppy to work on your accounts.
Start your free trial and connect Google Ads, Meta Ads or LinkedIn Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, cancel any time.
- Every change logged in History
- Any account size