Break-even ROAS calculator. The ROAS your margin needs.
Enter your margin to get the ROAS at which a sale pays exactly for its ads. Add the profit you want to keep, and get the target ROAS to set.
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- Runs in your browser
- The questions an audit asks
After product cost, shipping and fees.
As a share of revenue, after the ads.
Runs in your browser. We do not store what you type.
Results
Break-even ROAS
250%
Below this, each sale loses money
- Break-even ROAS250%
- Target ROAS to set333%
- Target ROAS to setLeaves the profit you chose
- 333%
Oppy checks every ROAS target against the margin you give it, every week.Try it on your account
How it works
Break-even ROAS = 1 ÷ margin
At a 40% margin: 1 ÷ 0.40 = 2.5, a 250% ROAS.
Target ROAS = 1 ÷ (margin − profit you want)
At a 40% margin, keeping 10% of revenue as profit: 1 ÷ 0.30 = 3.33, a 333% ROAS.
Use the margin after the product's cost, shipping and payment fees, not the price markup. If margins vary a lot between products, work it out per product group.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
How do I calculate break-even ROAS?
Divide 1 by your margin. At a 25% margin, break-even ROAS is 4, or 400%: below that, each sale loses money once the ads are paid.
Should my target ROAS equal my break-even ROAS?
Only if you are happy to make no profit on those sales, for example to win new customers. Otherwise set it higher, using the profit you want to keep.
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