Google Ads terms: G 2 terms, defined.

The words of Google Ads, defined the way someone running an account needs them, with a link to the check, guide or tool that goes deeper.

GCLID

The Google click identifier added to a landing page address when someone clicks an ad. Stored with a lead, it lets you send the later sale back to Google Ads as an offline conversion.

Go deeper

Google tag

The piece of code on your website that sends conversions and site data to Google Ads and Google Analytics. Most conversion tracking starts with it.

Go deeper

Put Oppy to work on your account.

Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.

Create your account See pricing

Every change logged in History
Hosted in the EU
Any account size