Media plans built from real demand. Sized to what your account can afford.
Oppy finds what people search for that your campaigns do not cover, pulls volumes and bid ranges from Keyword Planner, and proposes each new campaign as a test with a daily budget. Nothing launches until you approve it.
- Twelve months of volumes
- Bid ranges per keyword
- Tests you approve
From an idea to a test. The same order every time.
A plan starts from your business, not from a list of keywords. Oppy reads what you sell, checks what people search for, and only then decides what is worth a budget.
Read the business
Your services or product categories, read from your site and your feed. Your brand is left out on purpose, so the plan looks for new demand.
Find the demand nobody covers
Services you sell that no campaign bids on, plus the searches that already bring visitors through Search Console and Google Analytics 4.
Ask Keyword Planner
Monthly searches over twelve months, low and high top of page bids, and close ideas, for your country and language.
Price the test
A daily budget set from Keyword Planner's bid range, or from your own cost per click where the account has one, sized so the test can be judged.
Propose it as a task
The campaign arrives in New campaigns with its keywords, budget and timing. You approve, discuss or decline.
Tests, not bets. Small accounts get one at a time.
A new campaign is a question: does this demand convert for you? Oppy sizes each test to answer it, and judges it on the result.
One at a time on small accounts
An account that cannot fund several tests gets its ideas one after another, instead of a refusal.
Judged on what it did
A service that ran before is judged on that run. One that never had a fair test comes back as a retest.
Seasons on time
A season that has just started is due now. One still ahead keeps its date, so the plan is ready before the searches rise.
Before anything spends.
Read against the business
A campaign that never ran is checked against what you actually sell before it launches, so it never advertises a service you dropped.
Built paused in Google Ads
Oppy can build the whole campaign as a paused draft: ad groups, keywords and ads. You see it in Google Ads before a cent goes out.
Your approval on every line
Nothing in a plan reaches Google Ads until you approve it. Each line keeps its date and budget, so you see when it is meant to start.
Where the numbers come from.
Keyword Planner is Google's own estimate of past search demand. Oppy uses it for three things: how many people search each month, how that changes across twelve months, and the range advertisers have bid to show at the top of the page.
Those numbers are estimates, and they say nothing about your conversion rate. That is why a plan is sized as a test with a budget you set, and why the test is judged on your own results once it runs.
Ask in the chat
'Plan a €20 a day test for rain shells' returns the same plan, with its keywords, volumes and budget, as a task in the thread.
Demand is counted with care, so a plan never doubles its own numbers.
Questions about media planning.
Anything else? Ask Oppy in the product, or write to the team.
Does Oppy launch campaigns on its own?
No. New campaigns always wait for you, in both modes. Oppy can build a campaign as a paused draft in Google Ads so you can see it, but it only starts spending once you approve it.
Where do the search volumes come from?
From Google's Keyword Planner, for the country and language of the campaign: twelve months of monthly searches and the low and high top of page bids.
How is the test budget chosen?
From Keyword Planner's bid range, or from your account's own cost per click where it has one, sized so the test can reach enough conversions to be judged.
Can Oppy plan for an account with no history?
Yes. An account with no history gets a plan for its first campaigns instead of an audit, built from your business and Keyword Planner.
Can I see the plan before it runs?
Yes. A plan lists every line with its date and budget, and it downloads as a PDF.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size