Counting walk-ins without a radius round the shop

Radius targeting is the only way to say people near us. Without it, a city centre shop reaches the whole country, and the local visits it counts come from a small part of the clicks it buys.

Many businesses have a shop and ship nationally, so this is a question, not a fault. It pairs with the location asset check, which asks whether the ad shows an address.

The check only applies when the account records in-person visits or local actions.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open each campaign, then Settings, then Locations.
2. Check whether locations are whole countries or regions, or a radius around an address.
3. Open the locations report to see where clicks and visits come from.
4. Compare with how far your customers usually travel.

If visits matter, add a campaign, or a set of locations, with a radius around each shop that matches how far customers come. On manual bidding, bid more inside it if visits are worth more than online sales.

If you sell nationally too, keep the national targeting for that job, in its own campaign.

• Location asset
• Radius targeting

The checks next to this one in Location and scheduling, each with its own page.

• Counting walk-ins while no ad shows an address
• Local Services and Search running side by side
• Buying clicks from people who are not in the country
• No language chosen, so every language is chosen
• A country targeted in a language it does not speak
• Serving around the clock