Account settings
What the whole account depends on: conversion tracking, sales import, linked tools and access.
- Send in-store sales back to Google Ads
- Turn on enhanced conversions
- Connect Google Analytics 4
A task with the exact setting to change
Every change is a task you decide on. With the evidence beside it.
Audits, alerts and answers in the chat all end in the same place: a task with its category, its owner, the numbers behind it and the exact change. Approve it, discuss it, decline it or hand it to a specialist.
- Four categories
- Four views
- Every change in History
Every task has one of four categories. You see what kind of work is waiting before you open it.
Optimisation
Changes to what already runs: keywords, negatives, bids, budgets, ads and sitelinks.
- Block 41 searches Acme Store does not sell
- Add sitelinks to your real pages (3 to 6)
- Raise the max CPC on 'Trail shoes' to €0.85
A task with its evidence from your data
New campaigns
Campaigns worth testing, planned with Keyword Planner, each with a daily budget you approve.
- Launch 'Trail Running' as a test: €15 a day
- Waterproof jackets for spring
- Restart '[EU] Outerwear' for autumn
A proposal with search volumes and a budget
Alerts
Something changed or broke and needs a look now, in or outside Optizads.
- 'Brand - Exact' was paused outside Optizads
- 'Rain Shells' was limited by its budget yesterday
- Conversions dropped to zero on Tuesday
An alert, as soon as it is found
Every task opens into a full brief. With its evidence, the exact change and a thread Oppy answers.
Inside every task
- Owner and statusWho has it, and whether Oppy can do it alone.
- EvidenceThe numbers from your account behind the task.
- The changeExactly what will change, in plain words.
- What it touchesThe goals, campaigns and pages involved.
- Done meansHow you will know it worked.
- CommentsAsk anything. Oppy reads it and replies in the task.
Approve, then watch it land. Nothing moves that you did not see.
Before you say yes, the task shows what changes in Google Ads, the numbers behind it and how you will know it worked. Only what is listed moves.
Checked again before it runs
Every rule runs again, the finding is checked again, and Google rehearses the change. If the problem is already gone, nothing is written.
Read back after
Once Oppy applies the change, it reads the account again to confirm it landed.
Logged with its reason
History keeps who approved it, what changed and which task it came from.
Four views of the same tasks. A list to work through, a board to move, a calendar to plan.
List
One line per task, grouped by status: waiting on you, to do, in progress, done.
Board
Cards you move across the same four statuses, with the evidence on each card.
Calendar
Launches, deadlines and report days, by date, month or week.
This week
Up to five tasks at a time, in the order they matter. Finish one and the next comes in.
Work through them together. Your team, Oppy and a specialist, in one place.
Comments Oppy answers
Ask a question on any task. Oppy reads every comment and replies in the task, without anyone tagging it.
Mentions and hand-overs
Mention a teammate or hand a task over. It lands in their Notifications, opened on the comment it is about.
A specialist on any task
When a task needs a person with access to your site or tags, ask an Optizads specialist from the task. That work is quoted at a fixed price before it starts.
Bulk actions
Pick several tasks and approve, decline, mark done or hand them over in one move.
Saved views for the team
Filter and sort on any column, group the list, and save the view for everyone.
Alerts linked to their fix
An open alert and the task that fixes its cause point at each other, so nobody fixes the same thing twice.
Take them anywhere.
Export
The whole list, or a filtered view, as a spreadsheet.
Share
Copy the link to a task or a view for someone on the team. An admin can invite anyone else first.
Edit
Rewrite a title or a description yourself, or ask Oppy to.
Delete for good
A deleted task stays deleted, and History says who removed it.
Questions about tasks.
Anything else? Ask Oppy in the product, or write to the team.
Where do tasks come from?
From every audit, from alerts, from answers in the chat, and from you: anyone on the team can write a task. Each one lands in one of four categories: Account settings, Optimisation, New campaigns and Alerts.
Who does the work on a task?
Its owner. A task Oppy can do is Oppy's, and it waits for your approval in Suggest only mode. A task that needs a person, such as a tag on your site, goes to someone on your team or to an Optizads specialist.
What happens when I approve a task?
Oppy runs every rule again and checks that the finding behind it still stands, has Google rehearse the change, applies it, reads the account back to confirm, and logs it in History with who approved it.
Can I export my tasks?
Yes. Export the list or any filtered view as a spreadsheet, or copy a view's link for your team.
Can I write my own tasks?
Yes. Add a task with its title and description, give it an owner and a date, and Oppy can help write the brief.
Put Oppy to work on your account.
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- Every change logged in History
- Hosted in the EU
- Any account size
Add 41 negatives to '[EU] Trail Running'
Description
The changeAdd the 41 terms as phrase-match negatives to '[EU] Trail Running'. Nothing else in the campaign changes.
What it touchesThe campaign '[EU] Trail Running' and its negative keywords. No budget, bid or ad changes.
Done meansThe 41 terms stop showing in the search terms report.
Comments
Maren Holt1 Oct, 09:12
Can a specialist check 'trail running jobs'? We hire in our stores.
Jonas WeberOptizads specialist1 Oct, 11:40
Checked the last 90 days: job searches never bought online. Keep it as a negative here. Your careers page has its own campaign.
Oppy1 Oct, 11:41
Added Jonas's check to the evidence. Ready for your review.