YouTube ads

YouTube is reached three ways: Video campaigns for control over formats, Demand Gen for image and video in feeds and Shorts, and Performance Max, which can show on YouTube as part of its mix.

With Performance Max, an asset group with no video may run a video Google built from your images, on YouTube under your name.

1. Filter Campaigns by type to see Video and Demand Gen campaigns.
2. Check Performance Max asset groups for videos you uploaded and videos Google created.
3. Open Insights and reports, then When and where ads showed, on the Where ads showed tab, to see YouTube channels and videos.
4. Exclude YouTube channels or content types that do not fit your brand.

A cosmetics brand finds its Performance Max running an auto-generated slideshow on YouTube. It uploads a 15 second video in three shapes, and the generated one stops showing.

• Leaving Performance Max with no video of your own.
• Running YouTube with no content exclusions.
• Judging YouTube on clicks alone.

The audit checks Oppy runs on this, each with its own page.

• Videos Google made and ran under your name
• Videos most of the audience leaves before the end
• Where the display and video money actually went

• Video campaign: A campaign that shows video ads on YouTube and video partner sites, for reach or views.
• Demand Gen campaign: A campaign type that shows image and video ads on YouTube, Discover, Gmail and the Display Network to people likely to be interested, rather than to people searching.
• Performance Max: A campaign type that runs on Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one budget, with Google deciding where each ad shows.