Google Ads terms: D 5 terms, defined.

A date range you tell Smart Bidding to ignore, for example when conversion tracking was broken, so it does not learn from a false drop or spike.

An attribution model that shares credit for a conversion across the ads and clicks that led to it, based on the account's own conversion paths. It is the default for most conversion actions.

A campaign type that shows image and video ads on YouTube, Discover, Gmail and the Display Network to people likely to be interested, rather than to people searching.

Websites and apps where Google shows image and text ads. A Search campaign can also serve there unless the setting is turned off, and it converts very differently from Search. Since June 2026 Display campaigns move into Demand Gen.

Search ads whose headline and landing page Google builds from your website's content, to cover searches your keywords miss. They need negatives and clear page targeting to stay relevant. Google retires them from February 2027 and moves their features into AI Max for Search campaigns.