Safer budgets, sharper alerts and Excel files
Budget changes always wait for a person, alerts say who changed what and close by themselves, and Oppy reads Excel files.
- Monthly budget agreed with the client. Set the monthly budget on the goals step. Oppy fills in a figure with the last three months beside it, and a one-click task asks for it when it is missing.
- Budget changes wait for you. No budget is raised or cut on Oppy's word alone. A raise is one measured step that you approve, and Oppy judges it afterwards.
- A watch after big changes. In the days after a big change, a clear drop raises an alert that names the change and who made it, with a task to put it back.
- Alerts that say who. Status and tracking alerts say who changed what, offer to turn it back on, and close by themselves once it is fixed.
- Urgent alerts are not forgotten. An urgent alert left open is emailed again, twice at most.
- Google's recommendations, reported. One information alert a day when Google's recommendations change the account, with who applied them.
- Fewer, sharper alerts. The best-day and device alerts are gone, since the audit covers them. Impression share alerts fire only on a sharp drop, and campaigns still learning are kept out of verdicts.
- Policy risks in searches. Searches that could break an advertising policy are flagged by their intent, with the numbers behind them. Proposals leave them out unless you choose to keep them, and your choice is remembered.
- Tasks that know the seasons. Ad groups clearly out of season are paused until shortly before their season, shops are asked about Black Friday and the sales in time, and seasons are read on your GA4 sales when it is linked.
- Checkout check. A shop with many add-to-carts and few sales gets a task to check its checkout.
- A verdict on each change. Each change's verdict shows on its task and in the monthly report: it worked, it was put back, or it hurt.
- Excel files. An Excel workbook you upload is read, its first tab like a CSV.
- Oppy knows what changed. In the chat, Oppy reads the log of the changes made through Optizads.
- Fair verdicts. A ROAS target is judged in its own direction, and the ad test only proposes pausing an ad it judged and that lost.
- Silent keywords left on. A keyword with no impressions is never proposed for a pause. Its task finds out why it is silent.
- Failed reads said plainly. When a check cannot read part of the account, it says so instead of reporting nothing wrong.
- Google's 63 days. Sales matched by email or phone follow Google's 63-day limit.
- White-label files. In a white-label workspace, downloaded PDFs and CSVs no longer carry the Optizads name.
- Accounts under a sub-manager. Connecting Google Ads lists the accounts filed under a sub-manager account.
- Reports in plain words. Reports say every kind of change in plain words, and the weekly report names a teammate rather than their email.
- Remarketing from 100 people. A remarketing list counts as usable from 100 people, Google's minimum.
