Budget pacing calculator. Where the month will land.
Enter the month's budget, what you have spent so far and today's date. See whether you are ahead or behind, where the month will end at this pace, and the daily budget that lands on target.
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- Runs in your browser
- The questions an audit asks
Runs in your browser. We do not store what you type.
Results
Pace
98%
On track
- Projected month
- €5,875
- Daily budget for the restLands the month on budget
- €203
- Expected spend to date
- €2,400
Optizads reads spend every night and tells you when the month drifts from the budget you set.Try it on your account
How it works
Expected spend to date = monthly budget × day ÷ days in month
Projected month = spend so far ÷ day × days in month
Daily budget for the rest = (budget − spent) ÷ days left
Google can spend up to twice a campaign's average daily budget on a given day, but in a month it does not charge more than the daily budget times 30.4. Pacing within a few percent of the line is normal.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
Can Google Ads overspend my daily budget?
On a given day, a campaign can spend up to twice its average daily budget. Over a month, Google does not charge more than the daily budget times 30.4.
How do I set a monthly budget in Google Ads?
Campaign budgets are daily. Divide the monthly budget by 30.4 to get the average daily budget that matches it.
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