Account structure checker. Eight questions, a list of fixes.
Answer eight questions about how your account is built. Each answer that points to a problem comes with what to do about it.
- Free, no sign-up
- Runs in your browser
- The questions an audit asks
Your fixes
0/ 8
Answers that point to a sound structure: 0 of 8. Still to answer: 8.
Oppy checks your campaign structure every week, with the campaigns behind each finding.Try it on your account
Why structure matters
Structure decides what every number means. The same keyword in two campaigns splits its data in two. A budget split ten ways leaves no campaign enough conversions to learn from.
Answer from what the account looks like today. 'Not sure' is a useful answer: it is the first thing to find out.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
How many campaigns should a Google Ads account have?
As few as the business needs: separate budgets, goals, locations or brand from non-brand. Splitting further divides data the bidding needs to learn.
Should brand be in its own campaign?
Yes. Brand converts much better than everything else, so mixing them hides what non-brand search costs and lets bidding overpay for your own name.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size