Google Ads terms: F 3 terms, defined.
The words of Google Ads, defined the way someone running an account needs them, with a link to the check, guide or tool that goes deeper.
Final URL
The page an ad sends people to. If it answers 404, or lacks the form or phone number the account counts, the ad pays for clicks that cannot convert.
Final URL: Go deeperFinal URL expansion
A setting of Performance Max and AI Max for Search campaigns that lets Google send people to other pages of your site than the one you gave. Exclude the pages you do not want it to use.
Final URL expansion: Go deeperFrequency cap
A limit on how many times one person sees a Display or Video ad in a period. Without one, a few heavy users can absorb a large share of impressions.
Frequency cap: Go deeperPut Oppy to work on your account.
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