The same Google Ads operator, set up for you. By team, by industry, by problem.

Every account gets the full audit, tasks, alerts and reports. What changes is what matters first: a shop's feed, a lead account's calls, a hotel's season, an agency's twenty clients.

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By team.

By industry.

By problem.

Searches taking money with nothing backLast 30 days
Spend
41 searches took €312 in 30 days and sold nothing.
Evidence
Search term Clicks Cost Sales
free hiking boots 44 €96.10 0
trail running jobs 31 €58.20 0
boot repair near me 19 €41.70 0
What it is worth€312 a month: the cost of the 41 searches over the last 30 days
The changeOppy writes the task: add the 41 searches as phrase-match negatives to '[EU] Trail Running'.
Waits for your approval
Wasted spendMoney that buys nothing, found and stopped.
Two primary actions counting the same resultLast 30 days
Measurement
Two primary actions record purchases. If they count the same orders, every cost per purchase is half what it should be.
Evidence
Conversion action Source Category
Purchase Google tag Purchase
purchase Google Analytics 4 Purchase
The changeTell Oppy which one is the real purchase. It keeps that one primary and makes the other secondary.
Needs your answer
Conversion trackingNumbers you can trust before you act on them.
A campaign that runs out of budget most daysLast 30 days
Spend
'Rain Shells' ran out of budget on 26 of its 30 days, at the account's best cost per purchase.
Evidence
Campaign Days capped Lost to budget Cost per purchase
Rain Shells 26 of 30 38% €21.40
Hiking Boots 3 of 30 4% €27.90
Outerwear 2026 0 of 30 0% €34.10
What it is worth€10 a day moved, no new spend
The changeRaise 'Rain Shells' by €8 a day, one step, inside the monthly budget.
Waits for your approval
Budgets and pacingBudget in the right campaign, at the right pace.
A target set a long way from what the account doesLast 30 days
Spend
'Hiking Boots' aims at a €12.00 cost per purchase and has paid €27.90 over 30 days. A target that far below holds the bidding back.
Evidence
Campaign Target Actual, 30 days Purchases
Hiking Boots €12.00 €27.90 61
Rain Shells €24.00 €21.40 118
The changeNothing is changed for you. Set the target near what the campaign pays, then lower it in steps once it holds.
Needs your answer
Bids and targetsStrategies and targets that fit the account.
Products held back by something in the feedLast 30 days
Structure
38 products are limited in France and Belgium because the feed leaves out a detail Google asks for on their type.
Evidence
Product Missing Countries
Trail jacket W 2026 colour FR, BE
Rain shell M colour FR
Hiking sock pack age group FR, BE
The changeAdd the missing details in Merchant Center. The task lists each product and what it lacks.
A task for your team
Shopping and feedsThe feed, the catalogue and Performance Max.
Searches that already make money and have no keyword of their ownLast 30 days
Structure
Two searches converted over the last year through broad keywords aimed at something else.
Evidence
Search Sales, 12 months Matched keyword
packable rain jacket women 6 rain jacket
waterproof trail shoes size 38 4 trail shoes
The changeAdd both as exact-match keywords in the ad groups that already win them.
Waits for your approval
Keyword researchDemand you are not buying yet.

Search term	Clicks	Cost
free hiking boots	44	€96.10
trail running jobs	31	€58.20
boot repair near me	19	€41.70

Conversion action	Source	Category
Purchase	Google tag	Purchase
purchase	Google Analytics 4	Purchase

Campaign	Days capped	Lost to budget	Cost per purchase
Rain Shells	26 of 30	38%	€21.40
Hiking Boots	3 of 30	4%	€27.90
Outerwear 2026	0 of 30	0%	€34.10

Campaign	Target	Actual, 30 days	Purchases
Hiking Boots	€12.00	€27.90	61
Rain Shells	€24.00	€21.40	118

Product	Missing	Countries
Trail jacket W 2026	colour	FR, BE
Rain shell M	colour	FR
Hiking sock pack	age group	FR, BE

Search	Sales, 12 months	Matched keyword
packable rain jacket women	6	rain jacket
waterproof trail shoes size 38	4	trail shoes

Questions about fit.

Anything else? Ask Oppy in the product, or write to the team.

Is Optizads only for large accounts?

No. Plans are priced per account by its ad spend, and the first plan covers any account up to €8,000 a month. Checks that need more data than a small account has stay silent and say why.

Which industries does Optizads work for?

Any business that advertises on Google Ads. Some checks only run where they apply: feed checks on shops, call checks on accounts that count calls, location checks on businesses people visit.

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