A campaign that lives on calls and does not offer one

A call asset turns the ad itself into a way to call. For a plumber, a locksmith or a clinic, that is often the whole point of the click, and making people go through the site first loses some of them on the way.

Calls from the asset are also counted as conversions directly, which gives the bidding a clean signal.

The check is gated on what the account measures, not on its industry.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open Campaigns, then Assets, and filter by asset type: Call.
2. Check which campaigns have a call asset, at account, campaign or ad group level.
3. List the Search campaigns that have none.
4. Check the number and the hours the call asset is scheduled for.

Add a call asset with the number your team answers, at account level if it is the same everywhere, or per campaign if each area has its own line.

Schedule it for the hours someone picks up, so the ad does not offer a call that rings out.

• Asset
• Call asset

The checks next to this one in Ads and creative, each with its own page.

• Landing pages that are slow on a phone
• A promotion still in the ads after it ended
• A page with no way to make the call the ads are paid for
• Ad groups running on a single ad
• Ads pointing at pages that do not load
• Ad groups where only one ad is still getting shown