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Optizads

Legal

Terms of Service

Last updated: 28 October 2026

1. Who we are and what these terms cover

Optizads is run by Afef Ayed, entrepreneur individuel (EI) registered in France under SIREN 902 750 165, 13 rue Sainte Ursule, 31000 Toulouse, France (“Optizads”, “we”, “us”). You can write to us at support@optizads.com.

These terms apply to the website optizads.com and to the Optizads service at app.optizads.com (the “Service”). They are the contract between us and the business that creates a workspace or subscribes (“you”).

This version applies from 28 October 2026. You accept these terms when you create an account, start a trial or subscribe. If you accept them for a company, you confirm that you may commit it.

The Service is for businesses only: companies, agencies and freelancers who use it for their work. It is not offered to consumers.

A quote or order form we both sign for a custom plan prevails over these terms where they differ.

2. The Service

Optizads connects to the advertising accounts you choose on Google Ads, Meta Ads and LinkedIn Ads and, if you allow it, to Google Analytics 4, Google Merchant Center, Google Search Console, Google Sheets and the other sources and tools offered in the app. It also reads your business’s public website. Its assistant, Oppy, audits the accounts, prepares media plans and a plan to reach your goal, writes tasks with the evidence behind them, answers questions in a chat and produces reports.

Changes to your accounts follow the mode chosen in your settings. In Suggest, nothing changes until a person in your workspace approves it. In Autonomous, Oppy applies the kinds of changes your settings allow, within the money limits you set. Every change is recorded in History.

When you ask, a member of our team or a specialist working for us can review a task. Other specialist work is shown in the app with its price and is agreed with you before it starts.

Agencies can manage several clients, each with its accounts on every platform, invite their team, give a client’s own people access to that client’s accounts only, and send reports under their own brand.

We improve the Service over time and may add, change or remove features. If we remove a main feature of a paid plan, we tell you in advance and you can cancel.

3. Your account and your workspace

You sign in with Google or with a link we send by email. Keep your email and Google accounts secure. You are responsible for what happens in your workspace, including what is done by the people you invite.

Give us accurate information, including your billing details, and keep it up to date.

To protect the Service, we check new sign-ups and may review or refuse a request to create an account. We may also ask you to confirm a sign-in from a new device with a code sent by email.

4. Connecting your accounts

You connect your accounts through each platform’s own permission screen: Google’s, Meta’s or LinkedIn’s. You must be allowed to give that access, for your own accounts and for your clients’ accounts.

The Service reaches each account only through the access you grant there. You can remove Optizads’ access at any time in your Google Account settings, in Meta’s business settings or in your LinkedIn settings. The Service then stops working for that account.

Your use of Google, Meta and LinkedIn remains governed by their own terms. They may change or limit their interfaces, and some features of the Service may change as a result.

5. Oppy, AI and changes to your accounts

Oppy’s answers, plans and tasks are produced with AI models. They can be incomplete or wrong. Check them before you rely on them, and in particular before you approve a change.

By choosing the Autonomous mode, you authorise Oppy to apply, without asking each time, the kinds of changes your settings allow, within the money limits you set. You can change the mode or the limits at any time. New settings apply to the changes that have not been made yet.

The money limits bound the changes Oppy makes, not the platforms’ own pacing. Google, Meta and LinkedIn may spend more than a daily budget on a given day, up to the limits their own rules allow, and their automated bidding sets the price of each click or impression.

You remain responsible for your accounts, your budgets and your advertising spend, which you pay to each platform directly. Results depend on many things outside our control, such as your market, your competitors, the season and the platforms’ own systems. We do not promise any result in sales, costs, conversions or return on ad spend.

6. Acceptable use

You agree not to:

  • use the Service against the law or against the advertising policies of Google, Meta or LinkedIn;
  • connect accounts, or upload data, that you have no right to use;
  • upload malicious code, or try to disrupt or overload the Service, or to probe it for weaknesses;
  • access the Service by automated means other than the features we provide;
  • copy, resell or reverse engineer the Service, or use it to build a competing product;
  • get around the limits of your plan or the access controls.

7. Data you upload

You can upload files, for example a sales export to send conversions to Google Ads, or a list of contacts to build a LinkedIn audience. Such files can contain personal data about your own customers, such as email addresses or phone numbers. You confirm that you have a legal basis to share this data with us and to send it to Google or LinkedIn, that you have informed the people concerned as the law and these platforms’ policies require, and that you have obtained any consent that is needed.

Before sending them, the Service turns email addresses and phone numbers into hashes (SHA-256). Of a contact list, it sends LinkedIn only the hashed email addresses, never a name.

8. Free trial

A new workspace gets one free trial of 14 days. To start it, an admin of the workspace adds a payment card on our payment provider’s secure page. Nothing is charged during the trial.

When the trial ends, the subscription starts and the card is charged for the plan shown, unless you cancel before the end of the trial in Settings, Billing. Without a card, the workspace stays at its payment step and Oppy does no work in it.

9. Plans, prices and payment

Prices are shown on optizads.com and in the app, in euros, excluding VAT. The price depends on the monthly ad spend of each advertising account you connect, on Google Ads, Meta Ads or LinkedIn Ads alike, and for an agency on how many client accounts it runs, as shown before you subscribe or add an account. Accounts above the published spend levels, and other specific needs, are priced in a written quote.

You choose the billing period when you subscribe, among those offered. Fees are paid in advance, through our payment provider, Stripe, with the payment methods offered at checkout. VAT is added where it applies. If you give a valid VAT number from another country of the European Union, the invoice applies the reverse charge. Your invoices are available in Settings, Billing.

Your subscription renews automatically at the end of each billing period, for the same period, until you cancel it.

An account added to a paid subscription goes on the bill at once, at the price shown before you add it, for the rest of the period. A change of plan or of billing period takes effect at once. The difference for the rest of the current period is charged at once, or credited to your next invoice when it is in your favour, as when you remove accounts. Credits are not paid out.

If a payment fails, Stripe tries again and we let you know. If it remains unpaid, we may pause the workspace until it is paid: its pages then lead to the payment step. An amount not paid on time bears late-payment interest at three times the French legal interest rate, plus a fixed recovery fee of 40 euros (articles L441-10 and D441-5 of the French Commercial Code).

We may change our prices. For a running subscription, a new price applies only from the next renewal, and we tell you at least 30 days before. You can cancel before it applies.

10. Cancellation and end of the contract

You can cancel at any time in Settings, Billing. The cancellation takes effect at the end of the current billing period, and you keep full access until then. Fees already paid are not refunded. After that, the workspace is paused: its pages lead to the payment step until you subscribe again, and what it holds is kept until you delete it. You can delete it at any time in its settings.

We may suspend or end your access if you seriously breach these terms, in particular on payment, acceptable use or your rights over the accounts you connect. When the breach can be fixed, we first ask you to fix it within 15 days. We may act at once in case of fraud, a threat to security, or a legal obligation.

If we stop the Service altogether, we tell you at least 60 days in advance and refund the fees paid for the period after it stops.

The clauses on payment, data, confidentiality, intellectual property, liability and disputes stay in force after the contract ends.

11. Your data

Your data stays yours: the data of the accounts you connect, the files you upload and everything you write in Optizads. You allow us to use it only to provide the Service to you and to keep it secure, as these terms and our Privacy Policy describe.

We do not sell your data. We do not use it to train AI models, and under their own terms the AI providers we use do not train their models on it either.

We may use statistics about how the Service is used, in aggregated and anonymous form, to run and improve it. They contain no personal data and do not identify you or your accounts.

While your workspace is active, you can export your reports, audits, plans and task lists.

12. Personal data we process for you

When you use the Service, we process personal data on your behalf. For this data you are the controller and we are your processor, within the meaning of Article 28 of the General Data Protection Regulation (GDPR). This section is our data processing agreement.

  • Subject and duration: providing the Service, for as long as your workspace exists.
  • Nature and purposes: storing and analysing the data of your connected accounts, producing audits, plans, tasks, answers and reports, applying the changes you approve or allow, sending to the advertising platforms the conversions and audiences you upload, syncing your tasks with the tools you connect, sending the emails you set up, and support.
  • People concerned: the members of your team, your clients and their contacts, the people who receive your reports, your own customers whose sales data you upload, and people whose search terms or other data appear in your accounts.
  • Types of data: names, email addresses, phone numbers, account identifiers, order and click identifiers, search terms, and any personal data contained in the files and messages you send.

We commit to:

  • process this data only on your documented instructions, which are these terms, your settings and your use of the Service, and tell you if an instruction seems to us to break the law;
  • make sure that the people who access it are bound by confidentiality;
  • protect it with the security measures described in our Privacy Policy;
  • help you, as far as we can, to answer requests from the people concerned and to meet your obligations on security, data breaches, impact assessments and prior consultations;
  • tell you without undue delay, and where possible within 48 hours, after we become aware of a personal data breach affecting your data;
  • delete the data when you delete your workspace, the copies in our backups being erased as the backups expire, or return it to you on request before that;
  • give you the information needed to show that we meet these obligations, and allow audits by you or an auditor you choose who is bound by confidentiality, with 30 days’ notice, at your cost and no more than once a year, unless a data breach or an authority requires otherwise.

You authorise the sub-processors listed in our Privacy Policy. We bind each of them by contract to data protection obligations equivalent to these, and we remain responsible for them. We tell you about a new sub-processor at least 15 days before it starts processing your data. You can object on reasonable grounds. If we cannot meet your objection, you can cancel and we refund the fees paid for the remaining period.

We transfer this data outside the European Union only with the safeguards described in our Privacy Policy: an adequacy decision of the European Commission, including the EU-US Data Privacy Framework, or the standard contractual clauses adopted by the European Commission.

You remain responsible for the lawfulness of the data you give us and of your instructions, including informing the people concerned and obtaining their consent where it is needed.

13. Data from Google, Meta and LinkedIn

Optizads’ use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements. Our Privacy Policy explains what we access and why.

We use the data we receive from Meta and LinkedIn only to provide the Service to you, under their own terms for developers. Our Privacy Policy explains what we access and how long we keep it.

14. Confidentiality

Each of us keeps confidential the information it receives from the other under this contract and that is not public, uses it only for this contract, and protects it during the contract and for five years after it ends. This does not apply to information that is or becomes public without fault, that was already known, or that the law requires to disclose.

15. Intellectual property

We own the Service: its software, its design, its brand, its texts and its methods. For the duration of your trial or subscription, we grant you a non-exclusive, non-transferable right to use it for your business, including for your clients if you are an agency.

You may use freely, for your business and your clients, what the Service produces for you, such as audits, plans, tasks and reports.

If you send us feedback or ideas, we may use them freely.

16. Availability and support

We do our best to keep the Service available and secure, but we do not guarantee that it will work without interruption or error. Maintenance, the advertising platforms’ services or our providers can cause interruptions. Support is available by email at support@optizads.com.

17. Liability

Each of us is liable for the direct damage it causes by failing to meet this contract, within the limits below.

We are not liable for indirect damage, such as loss of profit, revenue or business, or for the loss of data beyond what our backups can restore. Nor are we liable for damage that results from your decisions, from changes you approved or allowed in your settings, from information you gave us, or from the advertising platforms’ services or other services we do not control.

If Oppy applies a change outside what you approved or what your settings allow, because of a fault on our side, that change is damage we caused, and the advertising spend it led to counts as direct damage under this section.

Our total liability under the contract, for all claims together, is limited to the fees you paid us in the 12 months before the event that caused the damage, or to 100 euros if you have paid us nothing.

These limits do not apply to damage caused by gross negligence or wilful misconduct, to bodily injury, or where the law does not allow liability to be limited.

18. Changes to these terms

We may update these terms. For a change that matters, we tell you by email or in the app at least 30 days before it applies. If you do not accept it, you can cancel before it applies. A change required by law or for security may apply sooner.

19. Transfer of the contract

You agree that we may transfer this contract to a company that takes over the Optizads business, including a company set up for that purpose. We will tell you beforehand, and your rights under the contract stay the same. You may transfer the contract only with our written agreement.

20. General terms

Neither of us is liable for a failure caused by force majeure, as defined by Article 1218 of the French Civil Code. If a clause is held invalid, the other clauses remain in force. Not exercising a right does not mean giving it up.

These terms, our Privacy Policy and any quote we both sign are the whole agreement between us on their subject. They are written in French and in English. If the two versions differ, the French version prevails.

21. Applicable law and disputes

These terms are governed by French law. Before going to court, please write to us so that we can look for a solution together. If no solution is found within 30 days, the courts of Toulouse, France, have jurisdiction, within the limits allowed by law.