Google Ads terms: L 8 terms, defined.

The page people reach after clicking an ad. It must load fast on a phone, say what the ad promised, and hold the form or phone number the account counts.

One of the three parts of Quality Score: how useful and relevant the landing page is to the people who click the ad.

The time Smart Bidding needs to recalibrate after a new strategy or a large change. Google says it typically takes one or two conversion cycles, faster when there is more conversion data.

A campaign status meaning the daily budget holds the ads back. Google spreads the budget across the day, so the campaign skips part of the searches it could have shown on. Worth fixing only when the campaign converts well enough.

The way a Shopping or Performance Max campaign divides the product feed, by category, brand or custom label. A product excluded from every group can never show.

An address, distance and map link shown with the ad, taken from a linked Business Profile. It matters most for businesses people visit.

The places a campaign shows in, with an option for people in those places or also people interested in them. The default includes interest, which suits travel more than local services.

The searches your ads were eligible for and missed. Lost to budget means the budget held the ads back. Lost to rank means the ad ranked too low.