Google Ads guides. The work, step by step.
Each guide follows the order a specialist works in, with the arithmetic behind every rule. The same rules run inside Oppy's audit.
- 4 min readSearch term mining in Google Ads, step by stepThe search terms report is where money leaks and where new demand first shows up. Here is how to read it with numbers instead of instinct.Open
- 3 min readPerformance Max and brand cannibalisation: how to see it and fix itPerformance Max can look like your best campaign while it mostly collects people who were already looking for you. Here is how to tell, and what to change.Open
- 3 min readSmart Bidding and conversion windows: why last week is never finishedGoogle Ads credits a conversion to the day of the click, not the day of the sale. Read recent days without allowing for that and you will pause things that work.Open
- 3 min readGeo bleed in multi-location Google Ads accountsA business with several locations pays for clicks from people who will never come in. Most of it traces back to four settings, and all four can be checked in an afternoon.Open
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