Skip to content
Optizads

The AI media buyer and strategist for paid ads

Oppy audits your Google Ads, Meta Ads and LinkedIn Ads, plans your media and makes the changes you approve.

Audit my account, plan my media and write my tasks.

Oppy works where your data lives. Your data feeds one operator.

Reads

  • Google AdsCampaigns, keywords, budgets
  • Meta AdsCampaigns, ad sets and ads
  • LinkedIn AdsCampaigns, audiences and leads
  • Analytics 4Key events, sessions and revenue
  • Search ConsoleOrganic queries and clicks
  • Sales importOffline sales from your CRM
Oppy

Delivers

  • TasksApprove, discuss or decline
  • Audits100+ checks in minutes
  • Media planningVolumes, bids and budgets
  • ReportsPDF, email or client portal

From sign-in to your first audit in minutes. Connect once. Oppy takes it from there.

  1. Connect your ad accounts

    Sign in with Google, Meta or LinkedIn, pick the accounts and set their goals.

  2. Oppy audits

    Every account checked in a few minutes.

  3. Oppy plans your media

    Volumes, bids and budgets, from Keyword Planner and your own figures.

  4. You approve, Oppy acts

    Or let Oppy act alone, inside your conditions.

Ask Oppy anything about the account. The answer arrives as charts, tables and tasks you can act on.

Where am I wasting spend?

Over the last 30 days, €1,240 went to searches that never converted. Four kinds of search hold all of it, and three changes stop it.

Spend with no conversions, last 30 days€1,240 in total
  • free and cheap searches€410
  • job searches€320
  • repair searches€290
  • second-hand searches€220
3 tasks from this answerAdded to Waiting on you
Add 41 negatives to '[EU] Trail Running'OptimisationReview
Exclude Search Partners on 'Hiking Boots'OptimisationReview
Move €200 a month to 'Rain Shells'OptimisationAsk a specialist
Approve all 3Discuss with Oppy
Ask a follow-up about Acme Store

Other questions, and what comes back

  • How did CPA move this quarter?

    Chart from live Google Ads data

  • Which campaigns are over budget this month?

    Table, sorted by pacing

  • Plan a €20 a day test for rain shells.

    Media plan from Keyword Planner

  • Run a new audit.

    Audit, 6 tasks in Waiting on you

Everything Oppy does, in one workspace. The Overview, goals, threads, tasks, audits and reports, for the people who run ads on Google, Meta and LinkedIn.

Ask Oppy

Ask anything. Get tasks back.

Oppy answers with your own numbers, pulls Keyword Planner volumes and bid ranges, and turns the answer into tasks when you ask.

Try asking

Where am I wasting spend?
Which campaigns are over budget this month?
Find negative keywords to add
A thread in Optizads: Oppy answers a question about search volumes, then lists the tasks it created by category

Tasks

Every audit ends in a task list.

Tasks arrive by category, with an owner and the evidence behind them. Approve, discuss or decline, or hand one to a specialist.

The List view in Optizads: one line per task, with its category and ownerThe Board view in Optizads: task cards in columns by status, each card with its evidence and actionsThe Calendar view in Optizads: tasks and report days laid out on a monthThe This week view in Optizads: the five tasks to do now, then the ones that come next

Audits

An audit in minutes.

Run one whenever you like. Each audit shows what it flagged, how much of the account it covered, how long it took, and the tasks it created.

checks per audit
100+
to run
Minutes
to download
PDF
The Audits page in Optizads: each audit with what it flagged, its coverage and the time it took

Reports

Reports with your name on them.

Open any of 24 templates, or build a report card by card. The weekly, monthly and quarterly ones build themselves. Agencies add their logo, colour and domain, and clients read it as a PDF, an email or a portal page.

White-label settings

Send as
LogoNorthgate Media
Colour
Domainreports.northgate.media
The Branding page in Optizads: an agency's name, logo, colour, sign-in page and domain, beside a preview of the PDF, email and portal its clients see

Your first audit, as a task list. One line per task, with its category, owner and status.

Acme StoreTasks
Acme Store's tasks after its first audit
TaskStatus
Block 41 searches Acme Store does not sellWaiting on you
Send in-store sales back to Google AdsWaiting on you
Launch 'Trail Running' as a test: €15 a dayWaiting on you
Exclude Search Partners on 'Hiking Boots'Waiting on you
Turn on enhanced conversionsTo do
Add sitelinks to your real pages (3 to 6)In progress
Raise the max CPC on 'Trail shoes' to €0.85Done
Remove 3 drafts that overlap the spring saleIn progress
Showing 8 of 18 tasks
Book a demo

Your first tasks arrive minutes after you connect.

Every task has one of three categories. Alerts have a page of their own, beside the tasks.

Account settings

What the whole account depends on: conversion tracking, sales import, linked tools and access.

  • Send in-store sales back to Google Ads
  • Turn on enhanced conversions
  • Connect Google Analytics 4

A task with the exact setting to change

Optimisation

Changes to what already runs: keywords, negatives, bids, budgets, ads and sitelinks.

  • Block 41 searches Acme Store does not sell
  • Add sitelinks to your real pages (3 to 6)
  • Raise the max CPC on 'Trail shoes' to €0.85

A task with its evidence from your data

New campaigns

Campaigns worth testing, planned with Keyword Planner, each with a daily budget you approve.

  • Launch 'Trail Running' as a test: €15 a day
  • Waterproof jackets for spring
  • Restart '[EU] Outerwear' for autumn

A proposal with search volumes and a budget

Alerts page

Something changed or broke and needs a look now. Alerts are not tasks: they sit on their own page, and you can turn one into a task.

  • 'Brand - Exact' was paused outside Optizads
  • 'Rain Shells' was limited by its budget yesterday
  • Conversions dropped to zero on Tuesday

Read it, or create a task from it

Four views of the same tasks. A list to work through, a board to move, a calendar to plan.

The Calendar view in Optizads: tasks and report days laid out on a month
  • List

    One line per task, grouped by status: waiting on you, to do, in progress, done.

  • Board

    Cards you move across the same four statuses, with the evidence on each card.

  • Calendar

    Launches, deadlines and report days, by date, month or week.

  • This week

    Up to five tasks at a time, in the order they matter. Finish one and the next comes in.

Every task opens into a full brief. With its evidence, the exact change and a thread Oppy answers.

Inside every task

  • Owner, status and priorityWho has it, how soon, and whether Oppy can do it alone.
  • EvidenceThe numbers behind the task, and what it should bring in a week.
  • The changeExactly what will change, in plain words.
  • What it touchesThe goals, campaigns and pages involved.
  • Done meansHow you will know it worked.
  • CommentsAsk anything. Oppy reads it and replies in the task.

Add 41 negatives to '[EU] Trail Running'

Status
Waiting on you
Owner
OppyAsk an Optizads specialist
Category
Optimisation
Method
Oppy writes it, you check
Evidence
41 search terms spent €312 in 30 days with no sale, such as 'free hiking boots' (€96) and 'trail running jobs' (€58).
Created
28 Sept 2026, 22:33

Description

The changeAdd the 41 terms as phrase-match negatives to '[EU] Trail Running'. Nothing else in the campaign changes.

What it touchesThe campaign '[EU] Trail Running' and its negative keywords. No budget, bid or ad changes.

Done meansThe 41 terms stop showing in the search terms report.

Comments

Maren Holt1 Oct, 09:12

Can a specialist check 'trail running jobs'? We hire in our stores.

Jonas WeberOptizads specialist1 Oct, 11:40

Checked the last 90 days: job searches never bought online. Keep it as a negative here. Your careers page has its own campaign.

Oppy1 Oct, 11:41

Added Jonas's check to the evidence. Ready for your review.

Oppy does the work. People check it. On any task, ask an Optizads specialist, an experienced Google Ads marketer on our team, and you make the call.

  1. 09:12Oppy, AI media buyer and strategist

    Oppy wrote the task

    41 search terms took €312 and sold nothing

  2. 09:40You, Account owner

    You asked a specialist

    Are any of these terms products we sell?

  3. 10:40Jonas Weber, Optizads specialist

    Jonas checked the terms

    None is a product. Safe to block.

  4. 11:20You, Account owner

    You approved

    One click, in the task

  5. 11:21Oppy, AI media buyer and strategist

    Oppy applied it

    Live in Google Ads

  6. 2 h 9 minfrom draft to live, with a person checking

Ask a specialist when

  • Oppy marks a task 'cannot do this one'
  • Tracking or the site needs work, at a fixed price agreed first
  • You want a second opinion before a launch

Two modes. You decide what Oppy does alone. Suggest, or Autonomous inside conditions you approve.

Suggest

Every task waits for your confirmation before it starts.

Nothing goes live until you approve it.

Autonomous

Oppy makes the kinds of change you leave on by itself, inside your conditions, and lists each one the same day. Tracking and protected campaigns still wait for you.

Switch back to Suggest and everything waits for you again.

In both modes

  • Every change is logged in History, with its reason
  • Switch modes any time in Settings
  • Ask a specialist on any task

Built for agencies, from the first client. Every client in one workspace, under your name.

Agencies

One agency, every client account.

Every client on one page, with its Google, Meta and LinkedIn accounts: spend, clicks, impressions, results and tasks. Each account keeps its own tasks, audits and reports, and every report goes out under your brand.

  • Your whole team, on every client
  • Your logo, colour, domain and sign-in page
  • One invoice for every account. You bill your clients yourself
An agency's client accounts in Optizads
AccountSpendTasks
Acme Store304-220-1187€6,24017
Halden Sport610-553-8012€5,79012
Casa Nova482-770-1934€3,1209
Velo Works275-991-4406€1,4806
Bright Sound903-118-6520€9604
Arbor Travel536-047-2281€5403
EUR total6 accounts€18,130

Today, and with Oppy. The same work, minus the waiting.

Time to a first list of changes

Today: your team, an agency or a brand team
Days to weeks
MinutesWith Oppy, from connecting your accounts

Today

Team, agency or brand, by hand

  1. Export and clean
  2. Research keywords
  3. Agree on changes
  4. Make changes
  5. Build the report
  6. Days to weeks

With OppyEvery week

Connect once. It audits every week and checks every night. Ask a specialist on any task.

Ten questions to ask whoever runs your Google Ads.

Answered for an in-house team, an agency, a freelancer and Optizads.

Question
In-house teamYour own marketers
AgencyA retained Google Ads agency
FreelancerOne contractor
OptizadsOppy, with specialists on request
Speed
How soon do you see what to fix?Bars show the wait
Days to weeks
Weeks, after onboarding
About a week
Minutes after you connect
How often is the account checked?One mark per day, Monday to Sunday
When someone has time
Weekly or monthly
A few hours a week
Every hour and every night
What if something breaks at night?Bars show the wait until someone acts
Waits for the morning
Waits for the next check-in
Waits until they are free
An alert, as soon as it is found
Control
Who does the work?
Your team, between other jobs
A shared account manager
One person, on a schedule
Oppy, with a specialist on any task
Who approves each change?
You
Often the agency
Agreed by email
You, per task or inside your limits
Can you see every change?
Google Ads change history
A monthly summary
Notes or a spreadsheet
Who, what and why, in History
What you get
How deep does each audit go?
What the person knows to check
A template at kick-off
Spot checks
More than 100 checks, every audit
Which reports arrive on their own?W weekly, M monthly, Q quarterly
Built by hand
A monthly PDF
On request
Weekly, monthly, quarterly
Cost and effort
What does it cost?
A full-time salary
10 to 20% of ad spend, or a retainer
An hourly or monthly fee
One plan, priced by ad spend
How do you get started?
Hire and train
Calls, scoping and onboarding
Find and brief someone
Sign in with Google and connect

Answers describe a typical setup for each option. Yours may differ.

Book a demo

Your first audit arrives in minutes.

Priced by ad spend, never by seats. Any account size. Change your billing term any time in the app.

€12,000a month

Every plan includes

  • Audits in minutes
  • Chat with Oppy and Keyword Planner
  • Tasks in four views
  • Ask a specialist on any task
  • 24 report templates, three of them on schedule
  • Tasks to a spreadsheet, audits and reports to PDF

Solo plan

€8,000 to €18,000 of monthly spend

€833/ month

Billed yearly: €9,996. Prices exclude VAT.

You save 24% against €1,099 monthly

Book a demo

Change your billing term later from Settings.

Agencies

Every client account in one workspace, with your brand on every report and one invoice for all of them.

from €200per client account a month, from 16 accounts, billed yearly

Above €30,000 a month

A custom plan built around your accounts, your approvals and your reporting.

Custompriced with you, per account

Full access. Your rules. Every change follows the mode and the conditions you set.

  • Full access, through each platform's sign-in

    Oppy connects through Google, Meta or LinkedIn sign-in, so it can read each account and apply changes in the mode you choose.

  • Nothing goes past your limits

    In Suggest, every change waits for your yes. In Autonomous, Oppy stays inside the conditions you approve.

  • Every change on record

    History shows who approved what, when, and which fields changed.

  • Hosted in the EU

    The app and its database run on servers in Ireland, under GDPR. Revoke access from each platform at any time.

Questions, answered.

Anything else? Ask Oppy in the product, or write to the team.

Who is Optizads for?

Businesses that run their own ads, and agencies that run them for clients, anywhere in the world. Optizads works on Google Ads, Meta Ads and LinkedIn Ads, in English and French. Each account is priced by its own ad spend.

Will Optizads change my campaigns?

Only as far as your mode allows. In Suggest, every change waits for your approval. In Autonomous, Oppy makes the kinds of change you leave on, inside the conditions you approve, and lists each one the same day. Tracking and anything on a protected campaign always wait for you. Oppy has full access through each platform's sign-in, and every change is logged in History.

Is my account too small?

Any account can use it, so do the sums first. The first plan covers spend up to €8,000 a month, at €333 a month billed yearly, with the same audits, tasks and reports as the larger plans. Below about €3,000 a month of ad spend, the plan is a large share of the budget, and the free tools are the better start. You can try the app free for 14 days, and cancel before the end to pay nothing.

What does an audit cover?

More than 100 checks on a Google Ads account: conversion tracking, wasted spend and negative keywords, budgets and bids, ads and assets, landing pages, Shopping feeds, Performance Max, and location, device and schedule. Each audit shows how many checks ran on your account, and turns what it finds into tasks. Meta Ads and LinkedIn Ads accounts are audited every night on their own checks, from ad quality to budgets and pacing.

Can Oppy plan new campaigns?

Yes. Oppy pulls search volumes and bid ranges from Keyword Planner, groups the ideas into ad groups and proposes the campaign as a task in New campaigns, with a daily budget. Nothing launches until you approve it. In the chat, Oppy can also write a Meta Ads or LinkedIn Ads campaign with its ads, made paused once you confirm.

Can I export tasks and reports?

Yes. Tasks export as a spreadsheet from the Tasks page, and a view's link can be shared with your team. Audits and reports download as PDF.

Can an agency run several client accounts?

Yes. Each client groups its Google, Meta and LinkedIn accounts in one workspace, each with its own tasks, audits and reports, and one page lists every client with its spend and tasks. Reports go out under your logo, colour and domain, and one invoice covers every account.

Where is my data stored?

The app and its database run on servers in Ireland, in the EU. The AI models that write Oppy's answers may run outside the EU, and the privacy policy lists each provider. Oppy reaches your ad accounts through Google, Meta or LinkedIn sign-in, and you can revoke that access from the platform at any time.

Put Oppy to work on your accounts.

Book a demo with our team, then connect Google Ads, Meta Ads or LinkedIn Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, cancel any time.

  • Every change logged in History
  • Any account size