What Search Partners cost you. Measured per campaign, not guessed.
Every new Search campaign also serves on sites that are not Google Search, unless you untick a box. Oppy flags each Search campaign spending outside Google Search and shows what it spent there.
- On by default
- Judged per campaign
- Display network too
Why Partners blur your numbers.
Search Partners are sites that show Google's search ads: other search engines, site search boxes, and Google properties such as YouTube. Their clicks are real, often cheaper, and sometimes of a very different quality.
The trouble is the average. Partners are folded into the campaign's figures, which then stop describing Google Search. A campaign can look fine overall while one network pays for the other.
Keep, switch off, or wait.
The checks that read it. As the app names them.
3Checks listed here
Structure
How it is built and set
A Search campaign spending outside Google Search
A Search campaign also serving on Search Partners or the Display network. Both are on by default, convert differently, and blur the campaign's numbers.
A Search campaign spending outside Google Search: How it decides and what to do
Spend
Where the money goes
Where the display and video money actually went
The placements where Display and video money went, turning 'Display is not working' into a list of places you would or would not have chosen.
Where the display and video money actually went: How it decides and what to doMoney going to phone apps nobody chose
Display money going to phone apps nobody chose, mostly games where a tap is an accident. Names what those apps cost in the period read.
Money going to phone apps nobody chose: How it decides and what to do
Check it yourself.
Segment by network
In the campaigns view, segment by network with search partners, so Google Search and Partners sit on separate rows.
Take 90 days
Partners need enough clicks for their conversion count to mean anything.
Compare per campaign
Brand, generic and local campaigns often behave differently. Decide each on its own cost per conversion.
Questions about Search Partners.
Anything else? Ask Oppy in the product, or write to the team.
Are Search Partners a waste of money?
Not always. On some campaigns they convert at a similar cost to Google Search. On others they cost far more per conversion. Measure each campaign by network before deciding.
Can I switch Search Partners off for one campaign?
Yes. It is a network setting of each Search campaign. Switching it off for one campaign leaves the others as they are.
Does Optizads also flag the Display network on Search campaigns?
Yes. The same check flags any Search campaign that also serves on the Display network, which is also on by default when a Search campaign is created.
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