Google Ads terms: O 4 terms, defined.

An audience setting that adds an audience to a campaign for reporting and bid adjustments without limiting who sees the ads. On Search it is usually the right choice.

Sending conversions that happen outside the website, such as a sale closed by phone, back to Google Ads. It must happen within the action's window and within 90 days of the click.

Google's estimate, out of 100%, of how well an account follows its recommendations. It measures agreement with Google's suggestions, not results, and many suggestions raise spend.

A setting on audience-based campaigns that lets Google show ads beyond the audiences you chose, to people it predicts will convert. It is on by default.