Google Ads terms: E 5 terms, defined.

A conversion after someone watched at least 10 seconds of a video ad, or all of it if shorter, without clicking. Its window defaults to 3 days.

A feature that sends hashed first-party data, such as an email entered at checkout, with a conversion, so Google can match conversions that cookies would lose.

The narrowest keyword match type: ads show on searches with the same meaning as the keyword, including close variants. Written in square brackets: [rain jacket].

One of the three parts of Quality Score: how likely the ad is to be clicked when shown for the keyword, compared with other advertisers.

A split test in Google Ads that runs a change on part of a campaign's traffic beside the original, so you can see whether the change worked rather than whether numbers moved afterwards.