Google Ads terms: R 5 terms, defined.

Targeting a circle around an address, such as 10 km around a shop. It is the cleanest way for a local business to reach people near it.

Showing ads to people who visited your site or used your app before. Lists must fill up through a working tag, and buyers usually need excluding.

A Display ad Google assembles from your images, logos, headlines and descriptions to fit each slot. Without square and landscape images, it cannot appear everywhere.

The standard search ad: up to 15 headlines and 4 descriptions that Google combines and tests for each search.

Conversion value divided by cost, often shown as a percentage: €400 of sales from €100 of ads is a 400% ROAS. Only meaningful against your margin.