ROAS calculator. Return on ad spend, and what is left.
Enter the revenue your ads brought and what they cost. Add your margin to see whether that ROAS makes or loses money.
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- The questions an audit asks
What you keep from a sale once its costs are paid.
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Results
ROAS
400%4.00×
- Profit after adsRevenue × margin − ad cost
- €1,200
- Break-even ROAS
- 286%
- ROAS as a percentage
- 400%
Optizads compares each campaign's ROAS with its target every week.Try it on your account
How it works
ROAS = conversion value ÷ cost
€12,000 of sales from €3,000 of ads is a ROAS of 4, often written 400%.
Profit after ads = revenue × margin − ad cost
ROAS on its own says nothing about profit. A 400% ROAS makes money at a 40% margin and loses it at 20%. That is why the margin field matters more than it looks.
Questions, answered.
Anything else? Ask Oppy in the product, or write to the team.
What is a good ROAS for Google Ads?
One above your break-even ROAS, which is 1 divided by your margin. At a 35% margin, anything above about 286% makes money after the ads are paid.
Is ROAS the same as ROI?
No. ROAS divides revenue by ad cost. ROI takes all costs into account, including the product, so it is always lower.
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