Free Google Ads tools. They run in your browser.
Checklists, calculators and keyword tools for the questions an audit asks. No sign-up, and nothing you type is stored.
- Free, no sign-up
- Runs in your browser
- The questions an audit asks
Audit tools
Check an account the way a specialist does, one part at a time.
- Google Ads audit checklistA free Google Ads audit checklist in the order a specialist works: tracking, settings, search terms, structure, budgets, bidding, ads and feeds.Open the tool
- Account structure checkerAnswer eight questions about your Google Ads account and get structure fixes: brand separation, duplicates, split budgets, negatives and Performance Max.Open the tool
- Conversion tracking checkerEight questions on how your Google Ads account counts conversions: double counting, leads, values, enhanced conversions, calls and offline sales.Open the tool
- Search Partners waste calculatorCompare Google Search and Search Partners in one campaign: the cost per conversion on each, and what Partners cost beyond Google Search's rate.Open the tool
- Wasted spend threshold calculatorFind the bars that decide when a Google Ads search or keyword is wasted spend: the clicks your conversion rate needs, and the money it should have spent first.Open the tool
Calculators
The numbers behind a target, a bid or a budget, worked out as you type.
- CPA calculatorWork out your Google Ads cost per acquisition from cost and conversions, and the most a conversion can cost from your order value and margin. Free.Open the tool
- ROAS calculatorCalculate return on ad spend from revenue and cost, see it as a ratio and a percentage, and what is left after your margin.Open the tool
- Break-even ROAS calculatorFind the ROAS your margin needs to break even on Google Ads, and the target ROAS that leaves the profit you want.Open the tool
- Budget pacing calculatorCheck whether your Google Ads month is on pace: expected spend to date, where the month will land, and the daily budget that finishes on target.Open the tool
- Impression share estimatorEstimate what the searches you miss would bring: clicks, cost and conversions from impression share lost to budget, and clicks lost to rank.Open the tool
Keyword tools
Paste a list, get a list back: negatives, match types, groups and brand terms.
- Negative keyword list generatorBuild a starting negative keyword list for Google Ads: jobs, free, how-to, used, repairs and more, with plurals written out and the match type you choose.Open the tool
- Search term report analyserPaste a Google Ads search terms export and see which searches spent past your own bars with no conversion.Open the tool
- Match type converterConvert a keyword list to broad, phrase or exact match, or to negative formats, in one paste.Open the tool
- Keyword grouping toolPaste a keyword list and group it into ad groups by the theme the keywords share, such as hiking boots or trail shoes.Open the tool
- Brand term finderPaste search terms and your brand names to split brand from non-brand, catch misspellings, and see what share of spend buys your own name.Open the tool
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size