Google Ads terms: P 8 terms, defined.

A campaign type that runs on Search, Shopping, YouTube, Display, Discover, Gmail and Maps from one budget, with Google deciding where each ad shows. Brand exclusions and negative keywords are its main controls.

A keyword match type where ads show on searches that include the keyword's meaning, in the order that matters. Written in quotes: "rain jacket".

Fixing a headline or description of a responsive ad to one position. Pinning one asset to a position removes every combination Google would test there.

A website, app or YouTube channel where a Display or Video ad showed. The placement report shows where the money went, including apps nobody chose.

A bid strategy shared by several campaigns, which sets bids across all of them toward one goal.

The default location option: ads can show to people in your locations and to people interested in them, wherever they are. 'Presence' limits ads to people in or regularly in your locations.

A conversion action used for bidding and shown in the Conversions column. Only real, working results should be primary, each counted once.

The file of your products, with titles, prices, images and attributes, that Merchant Center reads. In Shopping and Performance Max, the feed is the ad.