Google Ads terms: N 2 terms, defined.
The words of Google Ads, defined the way someone running an account needs them, with a link to the check, guide or tool that goes deeper.
Negative keyword
A word or phrase that stops ads from showing on searches containing it. Negatives do not match close variants, so plurals need their own.
Negative keyword: Go deeperNegative keyword list
A shared list of negative keywords you can attach to several campaigns at once, up to 20 lists per account. The list kept for Search is often never attached to Performance Max.
Negative keyword list: Go deeperPut Oppy to work on your account.
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