A Google Ads audit in minutes. 107 checks, each with its evidence.
Oppy reads your account the way a specialist would: tracking first, then history, structure, spend and ads. Every finding comes with the rows that prove it, and turns into a task you can approve.
- 107 checks
- Minutes, not weeks
- PDF in your language
Five steps, always in this order. Tracking first, because every other number depends on it.
If the conversion data is wrong, every cost per conversion after it is wrong too. 23 of the 107 checks divide by conversions, and when tracking fails the first step those 23 stay quiet rather than print a wrong number.
How a check decides. Six rules every check follows.
Bars from your own account
Checks that weigh money or clicks are judged on your own account's numbers, not on one figure for everyone, so they suit a small account and a large one.
Evidence, or no finding
Every finding carries the rows that prove it. A finding that cannot show its evidence is dropped, not hedged.
Silent, and says why
A check with nothing to stand on explains in one sentence why it cannot answer. 'Not read' never looks like 'all clear'.
Money with its arithmetic
When a finding has a value, the formula sits beside it. When the value cannot be worked out, no number is shown at all.
Questions where only you know
Which of two conversion actions is the real one, or why a winning keyword was paused, is your call. Those findings ask instead of acting.
Rules with a version
A finding from last month can still be explained: what was read, and why it was flagged.
Every finding becomes a task. With the change spelled out before anything moves.
The audit does not end in a PDF nobody acts on. Each finding lands in Tasks with its category, its owner and a brief you can read in a minute.
Evidence
The numbers from your account behind the task, such as the 41 search terms and what each cost.
The change
Exactly what will change in Google Ads, in plain words, and what stays as it is.
Done means
How you will know it worked, so the result can be checked after the fact.
An audit that could not read the account is never stored. You never get a clean report from an empty read.
If a read fails, the account is simply audited again the next morning.
On your schedule, and on its own.
Whenever you ask
Run one from the Audits page, or ask in the chat: 'Run a new audit.'
Every week by itself
Each account is audited again every week, so new problems show up as new tasks.
Short or advanced
Download each audit as a short version, the essentials in a few pages, or the advanced one with every check and its evidence.
PDF in your language
Download it in English or French. A client's copy follows the language of the email it goes to.
What the audit looks at. Ten areas, with every check named.
- Conversion tracking21 checks: primary goals, double counting, values, imports.
- Wasted spend20 checks: search terms, keywords, places and placements that return nothing.
- Budgets and pacing8 checks: capped campaigns, misplaced budget, brand share.
- Bids and targets14 checks: strategies, targets, margins and auto-applied changes.
- Ads and creative24 checks: ad strength, assets, tests and landing pages.
- Campaign structure18 checks: duplicates, audiences, settings and access.
- Keyword research13 checks: demand you miss, winners switched off, blocked keywords.
- Shopping and feeds17 checks: products that cannot serve, Performance Max, listing groups.
- Location and scheduling11 checks: countries, languages, hours, days and devices.
- Auction insights10 checks: impression share, Quality Score, brand and competitors.
Your first audit, as a task list. One line per task, with its category, owner and status.
| Task | Category | Owner | Status | Date |
|---|---|---|---|---|
| Block 41 searches Acme Store does not sell | Optimisation | Oppy | Waiting on you | 28 Sept |
| Send in-store sales back to Google Ads | Account settings | Lena Brandt | Waiting on you | 28 Sept |
| Launch 'Trail Running' as a test: €15 a day | New campaigns | Oppy | Waiting on you | 28 Sept |
| 'Brand - Exact' was paused outside Optizads | Alerts | Oppy | Waiting on you | 28 Sept |
| Turn on enhanced conversions | Account settings | Oppy | To do | 28 Sept |
| Add sitelinks to your real pages (3 to 6) | Optimisation | Oppy | In progress | 28 Sept |
| Raise the max CPC on 'Trail shoes' to €0.85 | Optimisation | Oppy | Done | 27 Sept |
| Remove 3 drafts that overlap the spring sale | New campaigns | Oppy | In progress | 27 Sept |
Your first tasks arrive minutes after you connect.
Questions about audits.
Anything else? Ask Oppy in the product, or write to the team.
How long does an audit take?
A few minutes for most accounts. The audit reads Google Ads directly, runs every check that applies, and lists the tasks it created when it ends.
Does an audit change anything in my account?
No. An audit only reads. What it finds becomes tasks, and nothing reaches Google Ads until a task is approved, or until it falls inside the money limits you set in Autonomous mode.
What does Oppy need access to?
Your Google Ads account, through Google sign-in. Google Analytics 4, Merchant Center and Search Console are optional. Every check runs on Google Ads alone; the other sources add to the tasks Oppy writes, such as keyword ideas from the searches that bring your site visitors.
My account is new or small. Is an audit useful?
Checks that need history stay silent and say why, so you never get a confident number built on nothing. An account with no history at all gets a plan for its first campaigns instead of an audit.
How is this different from Google's recommendations?
Google's recommendations are written by the platform that sells the clicks, and many of them raise spend. Every check here is judged on your own account's numbers, shows its evidence, and turns into a task you approve.
Can I download the audit?
Yes. Every audit downloads as a PDF in English or French, and stays listed on the Audits page with what it flagged, how long it took and the tasks it created.
Put Oppy to work on your account.
Create your account and connect Google Ads. Your first audit arrives in minutes, your first tasks soon after. 14 days free, no card.
- Every change logged in History
- Hosted in the EU
- Any account size