Limited products: approved, but held back.

Where it shows: in Merchant Center, on the product or on the account.

• No GTIN for a branded product that has one.
• A thin or generic title that does not say what the product is.
• Missing details such as colour, size, gender or age group for clothes.
• Restrictions in some countries for the product category.

1. In Merchant Center, filter products by Limited and read the issues.
2. Add GTINs from your supplier for branded products.
3. Rewrite titles to lead with brand, product type and the key detail people search for.
4. Fill the attributes Google asks for in your category.

Better data lets the product match more searches, which usually raises impressions without changing bids.

Fix the products that sell first; a limited product nobody buys can wait.

Make GTIN, brand and the attributes of your category required fields when products are created in the shop.

Write titles with a fixed pattern, such as brand, product type, key detail, so new products start with good data.

Oppy runs these every week, so the status is found early.

• Products held back by something in the feed: Products limited by an error or a warning in the feed, such as a missing colour, gender or age group.
• The part of the catalogue that got no impression lately: The share of the catalogue that got no impression lately.

• Product feed
• Merchant Center
• Shopping campaign