Product feed

Shopping and Performance Max product ads are built from the feed, not from keywords. The title in the feed decides which searches a product can match; the image and price decide whether people click.

Feed problems show up as products limited or disapproved in Merchant Center, and as searches the shop never meant to buy.

1. Open Merchant Center, then Settings, then Data sources.
2. Check the update schedule and the last fetch.
3. Review titles, descriptions, images, prices, GTINs and custom labels.
4. Look at Needs attention for errors and warnings on products.

A clothing shop rewrites its feed titles from Style 4521 Blue to Women's Linen Shirt, Blue, Relaxed Fit. Impressions rise because the products now match the words shoppers search.

• Using internal codes as product titles.
• Letting feed prices or stock differ from the website.
• Leaving out attributes like colour, size or gender that Google asks for.

The audit checks Oppy runs on this, each with its own page.

• Products held back by something in the feed
• Small searches for things the products never mention
• Products that cannot appear at all

• Merchant Center: Google's tool for product data.
• Shopping campaign: A campaign that shows product ads with an image, a title and a price, built from your Merchant Center feed.
• Listing group: The way a Shopping or Performance Max campaign divides the product feed, by category, brand or custom label.