Shopping campaign

Shopping ads show the product, the price and the shop before the click, so clicks come from people who already like what they saw.

Standard Shopping gives more control than Performance Max: you choose the products, set bids by product group and read search terms in full.

1. Open Campaigns and filter by type: Shopping.
2. Open a campaign, then Product groups, to see subdivisions and bids.
3. Read the Products report for spend and results per item.
4. Check search terms and add negatives.

A garden shop splits its Shopping campaign by category and price band. Expensive barbecues get their own bids, and cheap accessories no longer take most of the budget.

• Running the whole catalogue on one bid.
• Never reading the Products report.
• Ignoring feed issues that keep products out.

The audit checks Oppy runs on this, each with its own page.

• A whole catalogue bid at one price
• Spend piled into a handful of products
• The part of the catalogue that got no impression lately

• Product feed: The file of your products, with titles, prices, images and attributes, that Merchant Center reads.
• Merchant Center: Google's tool for product data.
• Listing group: The way a Shopping or Performance Max campaign divides the product feed, by category, brand or custom label.