The part of the catalogue that got no impression lately

Some of those products are discontinued, some overpriced, and some are the next thing to sell. Without the number, nobody knows which conversation to have.

A shop that thinks it advertises 2,000 products and really advertises 600 is making decisions about a catalogue it is not running.

The check runs on accounts with a product feed that could be read.

Checks that weigh money or clicks judge what they find on your own account's numbers, not on one figure applied to every account, so what counts as a problem on a small account is not the same on a large one. Checks on settings read how the account is set up.

When there is too little to go on, the check says so instead of guessing. A finding always comes with the rows behind it, so you can read the evidence before you decide.

1. In Google Ads, open the Products report for Shopping and Performance Max over a recent period.
2. Export the products with impressions.
3. Compare with your full product list in Merchant Center.
4. Work out the share of products that never had an impression.

Sort the unseen products: discontinued ones can leave the feed, overpriced ones need a price or a reason, and the ones you want to sell may need better titles, images or their own campaign with a priority.

Use custom labels to group products by margin or season, so you can push the ones that matter.

• Listing group
• Merchant Center
• Shopping campaign

The checks next to this one in Shopping and feeds, each with its own page.

• Products that cannot appear at all
• A whole catalogue bid at one price
• Products held back by something in the feed
• Spend piled into a handful of products
• Performance Max with nothing stopping it buying your brand
• Where a Performance Max budget actually went