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Disapproved products: why they cannot show.

A product marked Not approved, often called disapproved, cannot appear in any Shopping ad or Performance Max placement. Something in its feed data, its landing page or the product itself breaks a Merchant Center rule.

By the Optizads team

On this page
  1. Why Google shows it
  2. How to fix it
  3. What happens next
  4. How to stop it coming back
  5. Checks that catch it
  6. Terms on this page

Why Google shows it

Where it shows: in Merchant Center, on the product or on the account.

  • Missing required attributes, such as image, price or availability.
  • An image with promotional text, a watermark or a placeholder.
  • A landing page that is broken or does not show the product.
  • A restricted or prohibited product under Shopping policies.

How to fix it

  1. In Merchant Center, open Products, then Needs attention, and group by issue.
  2. Start with the issue that affects the most products, often one fix in the feed.
  3. Correct the data at the source, in the shop platform or the feed rules.
  4. Wait for the next feed fetch, or fetch it now, and check the issue count goes down.

What happens next

Fixed products usually return within a few days after the next feed update and review.

Disapproved best sellers cost the most. Sort by past clicks or revenue and fix those first.

How to stop it coming back

Fix issues at the source, in the shop or the feed rules, so the next product added does not repeat them.

Check the Needs attention list weekly and after every catalogue import.

Checks that catch it

Oppy runs these every week, so the status is found early.

Terms on this page

Questions, answered.

Anything else? Ask Oppy in the product, or write to the team.

How do I see why a product is disapproved?

In Merchant Center, open the product's details. The issue, the attribute and the policy are listed there.

Do disapproved products affect the whole account?

Each product is judged alone. Many disapprovals for the same reason can lead to an account-level warning, though.

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