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Merchant Center suspended: getting products back online.

A Merchant Center suspension stops all your products from showing in Shopping ads and Performance Max. Google found a problem with the shop or the feed that applies to the whole account.

By the Optizads team

On this page
  1. Why Google shows it
  2. How to fix it
  3. What happens next
  4. How to stop it coming back
  5. Checks that catch it
  6. Terms on this page

Why Google shows it

Where it shows: in Merchant Center, on the product or on the account.

  • Misrepresentation: missing contact details, unclear returns, or offers that look too good to be true.
  • Website needs improvement: broken pages, placeholder content or a checkout that does not work.
  • Policy violations on products, such as restricted or counterfeit goods.
  • Repeated feed problems, such as prices or availability that do not match the site.

How to fix it

  1. Open Merchant Center and read the account issue named in the notice.
  2. Fix the shop: contact page, return and shipping policies, secure checkout, working pages.
  3. Fix the feed so prices, stock and details match the site.
  4. Request a review from the account issue page once the changes are live.

What happens next

Reviews can take several days. If a review is refused, there may be a waiting period before the next one, so fix everything first.

Shopping campaigns linked to the account stop spending while it is suspended; search campaigns keep running.

How to stop it coming back

Run through your shop as a new customer once a quarter: contact page, delivery costs, returns and checkout.

Watch Merchant Center's warnings, not only disapprovals. Account-level suspensions usually follow warnings left open.

Checks that catch it

Oppy runs these every week, so the status is found early.

Terms on this page

Questions, answered.

Anything else? Ask Oppy in the product, or write to the team.

Does a Merchant Center suspension affect my Google Ads account?

It stops product ads from that Merchant Center. Your Search campaigns keep running, but the Google Ads account can be reviewed too for the same issue.

How many times can I request a review?

You can request reviews again, but repeated refusals add waiting time. Fix every issue before asking.

Put Oppy to work on your account.

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