Listing group

Listing groups are how you choose which products to advertise and, in Shopping, what to bid on each part of the catalogue.

They are also where products disappear without notice: an exclusion added long ago can keep a whole category off every campaign.

1. In a Shopping campaign, open an ad group, then Product groups.
2. In Performance Max, open an asset group, then Listing groups.
3. Subdivide by category, brand, item ID, product type or custom label.
4. Check which subdivisions are excluded.

A shoe shop splits its Shopping product group by brand, then by custom label for margin. High margin lines get higher bids, and an old exclusion on one brand is found and removed.

• Leaving the whole feed on one bid in Shopping.
• Excluding more than you include in Performance Max without noticing.
• Splitting so finely that each group gets almost no data.

The audit checks Oppy runs on this, each with its own page.

• A listing group shutting most of the catalogue out
• A whole catalogue bid at one price
• The part of the catalogue that got no impression lately

• Product feed: The file of your products, with titles, prices, images and attributes, that Merchant Center reads.
• Shopping campaign: A campaign that shows product ads with an image, a title and a price, built from your Merchant Center feed.
• Asset group: The building block of a Performance Max campaign: the headlines, descriptions, images, videos and signals Google uses to build ads for every channel.