Google Ads product category report template. Your Shopping products grouped by Google category.

Spend share against value share

Set each category's share of spend beside its share of conversion value. A category taking 30% of spend for 15% of value is being carried by the rest of the account. One taking 10% of spend for 25% of value is being starved.

When a category earns its own campaign

Split a category out when it has the volume to learn on its own and a return clearly apart from the account's. A Shopping or Performance Max campaign bids toward one target. A category at half the account's ROAS either drags that average down or gets squeezed by it. In its own campaign, it gets the target and budget it can actually reach.

A large No category row

When many products sit in No category, Google could not place them from your feed. Clear titles and product types usually fix it. You can also set the google_product_category attribute yourself in the feed.

Two levels are enough for most decisions. For finer groups, use product types or custom labels from your feed, which is how listing groups split products anyway.

• Sort by ROAS to rank categories by return instead of spend.
• Tick Cost per conversion for a shop that counts orders more than value.
• Add the Products card from the card library under the table, to go from a weak category to its products.

Every category is read, so 100 rows show the whole list on most shops. Customize keeps the version for your workspace.